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2009 - 2010 Catalog - The Art Institutes

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WEB DESIGN<br />

& INTERACTIVE<br />

MEDIA<br />

Associate in<br />

Applied Science<br />

7 Quarters<br />

WHAT IS WEB DESIGN & INTERACTIVE MEDIA?<br />

Web designers and Interactive media designers can find<br />

inspiration anywhere. Realizing that their designs must not<br />

only be attractive, but also smart and intuitive, these artists<br />

look to everyday objects for inspiration for Web sites, kiosks,<br />

CD-ROMs, and other Interactive media presentations. Web<br />

designers and Interactive media designers have specialized<br />

skills both as artists and technicians. <strong>The</strong>y know how to<br />

attract people to certain Web sites and information kiosks,<br />

and dazzle them with CD-ROMs. <strong>The</strong>y design the underlying<br />

architecture and screen interfaces, incorporating intuitive,<br />

strategic layouts and high concept communications. Simply<br />

put, the user should be able to navigate through a Web site,<br />

information kiosk or CD-ROM presentation without having to<br />

put thought into how to browse it.<br />

WHAT WILL I LEARN?<br />

By working in classrooms and computer labs, students of<br />

the Web Design & Interactive Media associate’s level degree<br />

program have the opportunity to develop a strong foundation<br />

in drawing and design, digital image manipulation, interactive<br />

design, graphic design, and animation. In later quarters,<br />

students become involved in more complex coursework,<br />

combining animation tools on personal computers, in addition<br />

to software applications to integrate text, sound, images,<br />

animation, and video to complete a project.<br />

PROGRAM MISSION<br />

<strong>The</strong> mission of Web Design & Interactive Media is to prepare<br />

students to work in an environment that integrates electronic<br />

communications that are essential to communicating in contemporary<br />

business, education, and entertainment industries.<br />

Graduates will be prepared for entry-level positions in the<br />

rapidly expanding field of interactive design, web design,<br />

graphic arts, digital media production, or project coordinator.<br />

40<br />

PROGRAM OBJECTIVES<br />

Demonstrate and integrate knowledge of the major concepts,<br />

theoretical perspectives, empirical findings, and historical<br />

trends in interactive media.<br />

Understand and apply basic research methods in interactive<br />

media, including research design, data analysis, and interpretation.<br />

Understand and apply the language and concepts of the<br />

field of interactive design, through effective communication<br />

and design.<br />

Demonstrate the ability to acquire and disseminate digital<br />

information and use computers and other technology for a<br />

variety of purposes.<br />

Demonstrate a strong foundation in color theory, design,<br />

digital image manipulation, multimedia system design,<br />

scriptwriting, sound, video, animation, web programming<br />

and interface design for the purposes of branding and business<br />

optimization.<br />

Apply advanced skills in the principles of form and function<br />

to produce design and business solutions appropriate to a<br />

particular client or target audience.<br />

GRADUATES ARE PREPARED<br />

By graduation, Web Design & Interactive Media students are<br />

prepared to seek entry-level positions in the rapidly expanding<br />

field of interactive design using the practical and technical<br />

skills they have acquired. <strong>The</strong> length of the programs is seven<br />

(7), eleven (11) week quarters.

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