2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
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WEB DESIGN<br />
& INTERACTIVE<br />
MEDIA<br />
Associate in<br />
Applied Science<br />
7 Quarters<br />
WHAT IS WEB DESIGN & INTERACTIVE MEDIA?<br />
Web designers and Interactive media designers can find<br />
inspiration anywhere. Realizing that their designs must not<br />
only be attractive, but also smart and intuitive, these artists<br />
look to everyday objects for inspiration for Web sites, kiosks,<br />
CD-ROMs, and other Interactive media presentations. Web<br />
designers and Interactive media designers have specialized<br />
skills both as artists and technicians. <strong>The</strong>y know how to<br />
attract people to certain Web sites and information kiosks,<br />
and dazzle them with CD-ROMs. <strong>The</strong>y design the underlying<br />
architecture and screen interfaces, incorporating intuitive,<br />
strategic layouts and high concept communications. Simply<br />
put, the user should be able to navigate through a Web site,<br />
information kiosk or CD-ROM presentation without having to<br />
put thought into how to browse it.<br />
WHAT WILL I LEARN?<br />
By working in classrooms and computer labs, students of<br />
the Web Design & Interactive Media associate’s level degree<br />
program have the opportunity to develop a strong foundation<br />
in drawing and design, digital image manipulation, interactive<br />
design, graphic design, and animation. In later quarters,<br />
students become involved in more complex coursework,<br />
combining animation tools on personal computers, in addition<br />
to software applications to integrate text, sound, images,<br />
animation, and video to complete a project.<br />
PROGRAM MISSION<br />
<strong>The</strong> mission of Web Design & Interactive Media is to prepare<br />
students to work in an environment that integrates electronic<br />
communications that are essential to communicating in contemporary<br />
business, education, and entertainment industries.<br />
Graduates will be prepared for entry-level positions in the<br />
rapidly expanding field of interactive design, web design,<br />
graphic arts, digital media production, or project coordinator.<br />
40<br />
PROGRAM OBJECTIVES<br />
Demonstrate and integrate knowledge of the major concepts,<br />
theoretical perspectives, empirical findings, and historical<br />
trends in interactive media.<br />
Understand and apply basic research methods in interactive<br />
media, including research design, data analysis, and interpretation.<br />
Understand and apply the language and concepts of the<br />
field of interactive design, through effective communication<br />
and design.<br />
Demonstrate the ability to acquire and disseminate digital<br />
information and use computers and other technology for a<br />
variety of purposes.<br />
Demonstrate a strong foundation in color theory, design,<br />
digital image manipulation, multimedia system design,<br />
scriptwriting, sound, video, animation, web programming<br />
and interface design for the purposes of branding and business<br />
optimization.<br />
Apply advanced skills in the principles of form and function<br />
to produce design and business solutions appropriate to a<br />
particular client or target audience.<br />
GRADUATES ARE PREPARED<br />
By graduation, Web Design & Interactive Media students are<br />
prepared to seek entry-level positions in the rapidly expanding<br />
field of interactive design using the practical and technical<br />
skills they have acquired. <strong>The</strong> length of the programs is seven<br />
(7), eleven (11) week quarters.