2009 - 2010 Catalog - The Art Institutes

2009 - 2010 Catalog - The Art Institutes 2009 - 2010 Catalog - The Art Institutes

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WHAT IS GRAPHIC DESIGN? Advertisements, brochures, corporate identity systems, product packaging, video graphics, computer imaging, signs, exhibits – all these are created by graphic designers to communicate effectively with consumers. Graphic designers are visual communicators who combine color, composition, typography, and illustration in creative, innovative ways to inform, motivate, sell, educate, and entertain. GRAPHIC DESIGN STUDENTS All graphic design students begin with foundation classes in color, design, drawing, and computer skills. The Bachelor of Science program builds on these skills with additional training in conceptual thinking, creativity, problem solving, market research, digital production, project management, art direction, business practices, and supervisory skills. PROGRAM MISSION The mission of the Graphic Design program is to provide a focus on conceptual thinking while developing graphic design technical and creative skills, including an introduction to the theory and practice of print and web design production, electronic publishing, graphic imagery, and sales promotion. Graduates are prepared to grow their careers from entry-level positions in the graphic design field through the practice of lifelong learning. Graduating students will be prepared to find entry-level positions as production artists, graphic designers, assistant designers, assist art directors, paste-up artists, production coordinators, and computer artists. 24 GRAPHIC DESIGN Bachelor of Science 12 Quarters PROGRAM OBJECTIVES Demonstrate and apply competencies in industry-specific computer software programs within the context of producing concrete projects. This includes technical aspects of prepress, output, and quality reproduction, as well as web design. Analyze and incorporate aesthetics and formal concepts of layout and design. This includes spatial relationships; communication legibility and effectiveness; interrelationships among imagery and text; balance; typography; and color theory. Demonstrate design concepts and relate these to historical and contemporary trends and social context by producing successful visual solutions to assigned problems. Model the interdependence of content and visual expression and be able to evaluate and critique their ideas. Graduates must be able to verbally articulate the vision behind their creative work and explain and promote their solutions. Demonstrate professional presentation; articulation of knowledge of graphic design and visual problem solving; and mastery of industry standards, professional practices and ethics. GRADUATES ARE PREPARED Armed with a portfolio assembled in their classes, graduates of the graphic design program are trained in the creative and production skills. Graduates are prepared to seek entry-level positions in increasingly technical and competitive industry. The length of the program is twelve (12), eleven (11) week quarters.

COURSE CODES The Art Institutes International Minnesota uses prefi xes to represent subject areas as follows: AD Advertising CU Culinary Arts CA Media Arts & Animation DM Design Management DF Digital Film & Video Production FRM Fashion & Retail Management GD Graphic Design GE General Education HM Hospitality Management ID Interior Design PA Professional Application PH Photography SM Studio Management TS Transitional Studies VE Visual Effects & Motion Graphics IM Web Design & Interactive Media The fi rst numeral that appears in the course number refers to the academic year the course should be completed. The second numeral refers to the number of credits earned for that course. The last two numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses. They are intended to be taken prior to upper division courses that are designated with numbers 3xxx though 4xxx. Generally, the prefi x GD identifi es the core courses required in this program. GRAPHIC DESIGN BACHELOR OF SCIENCE // 12 QUARTERS COURSE NAME CREDITS HOURS COURSE NAME CREDITS HOURS Based on placement testing scores, Transitional Studies Courses may be required as a component of this program. All courses are listed in alpha-numeric order. FOUNDATION COURSES GD1400 Computer Applications 4 60 GD1401 Fundamentals of Design 4 60 GD1402 Drawing & Perspective 4 60 GD1411 Intermediate Drawing 4 60 GD1430 Illustration 4 60 GD1473 Color & Design 4 60 PA095 College Success 0 12 PH1401 Principles of Photography 4 60 DESIGN CONCEPT COURSES GD1403 Typography for Digital Media** 4 60 GD1420 Image Manipulation 4 60 GD1431 Design Layout 4 60 GD2421 Art & Design Concepts 4 60 GD2432 Digital Illustration 4 60 GD2433 Electronic Design 4 60 GD2437 Design History 4 40 PRODUCTION DESIGN COURSES CA2430 Introduction to Video 4 60 GD2425 Advanced Typography 4 60 GD2434 3D Design 4 60 GD2440 Print Production** 4 60 GD3431 Advanced Design** 4 60 GD3445 Marketing Design 4 60 GD3455 Package Design 4 60 GD3465 Publication Design 4 60 GD4435 Advanced Illustration 4 60 IM1480 Fundamentals of Interactive Design 4 60 IM2440 User Centered Interface Design 4 60 TEAM & PROFESSIONAL PRODUCTION COURSES DM2490 Project Management 4 60 GD3411 Corporate Identity & Communications 4 60 GD3435 Media Design 4 60 GD3470 Law & the Commercial Arts 4 40 GD4480 Design Production Team 4 60 PA3481 Career Development 4 40 PA4485 Portfolio Preparation** 4 60 PA4486 Internship 4 120 PA4487 Portfolio 4 60 GENERAL EDUCATION COURSES GE1410 English I § 4 40 GE1413 Psychology 4 40 GE1424 Public Speaking 4 40 GE1433 Art History 4 40 GE2411 English II 4 40 GE2412 College Mathematics §§ 4 40 GE2423 Environmental Science 4 40 GE2442 Critical Thinking 4 40 GE3424 Interpersonal Communication 4 40 GE3433 Contemporary Art 4 40 GE3490 Cultural Anthropology 4 40 GE4442 Ethics 4 40 GE4455 Literature 4 40 GE4461 Physics 4 40 ** Denotes a course that requires a “C” or higher to pass. § Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher §§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher 192 credits : 2,612 hours 25

COURSE CODES<br />

<strong>The</strong> <strong>Art</strong> <strong>Institutes</strong> International Minnesota uses prefi xes to represent subject areas as follows:<br />

AD Advertising<br />

CU Culinary <strong>Art</strong>s<br />

CA Media <strong>Art</strong>s & Animation<br />

DM Design Management<br />

DF Digital Film & Video Production<br />

FRM Fashion & Retail Management<br />

GD Graphic Design<br />

GE General Education<br />

HM Hospitality Management<br />

ID Interior Design<br />

PA Professional Application<br />

PH Photography<br />

SM Studio Management<br />

TS Transitional Studies<br />

VE Visual Effects & Motion Graphics<br />

IM Web Design & Interactive Media<br />

<strong>The</strong> fi rst numeral that appears in the course number refers to the academic year the course should<br />

be completed. <strong>The</strong> second numeral refers to the number of credits earned for that course. <strong>The</strong> last two<br />

numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses.<br />

<strong>The</strong>y are intended to be taken prior to upper division courses that are designated with numbers 3xxx<br />

though 4xxx. Generally, the prefi x GD identifi es the core courses required in this program.<br />

GRAPHIC DESIGN<br />

BACHELOR OF SCIENCE // 12 QUARTERS<br />

COURSE NAME CREDITS HOURS COURSE NAME CREDITS HOURS<br />

Based on placement testing scores, Transitional Studies Courses<br />

may be required as a component of this program. All courses are<br />

listed in alpha-numeric order.<br />

FOUNDATION COURSES<br />

GD1400 Computer Applications 4 60<br />

GD1401 Fundamentals of Design 4 60<br />

GD1402 Drawing & Perspective 4 60<br />

GD1411 Intermediate Drawing 4 60<br />

GD1430 Illustration 4 60<br />

GD1473 Color & Design 4 60<br />

PA095 College Success 0 12<br />

PH1401 Principles of Photography 4 60<br />

DESIGN CONCEPT COURSES<br />

GD1403 Typography for Digital Media** 4 60<br />

GD1420 Image Manipulation 4 60<br />

GD1431 Design Layout 4 60<br />

GD2421 <strong>Art</strong> & Design Concepts 4 60<br />

GD2432 Digital Illustration 4 60<br />

GD2433 Electronic Design 4 60<br />

GD2437 Design History 4 40<br />

PRODUCTION DESIGN COURSES<br />

CA2430 Introduction to Video 4 60<br />

GD2425 Advanced Typography 4 60<br />

GD2434 3D Design 4 60<br />

GD2440 Print Production** 4 60<br />

GD3431 Advanced Design** 4 60<br />

GD3445 Marketing Design 4 60<br />

GD3455 Package Design 4 60<br />

GD3465 Publication Design 4 60<br />

GD4435 Advanced Illustration 4 60<br />

IM1480 Fundamentals of Interactive Design 4 60<br />

IM2440 User Centered Interface Design 4 60<br />

TEAM & PROFESSIONAL<br />

PRODUCTION COURSES<br />

DM2490 Project Management 4 60<br />

GD3411 Corporate Identity & Communications 4 60<br />

GD3435 Media Design 4 60<br />

GD3470 Law & the Commercial <strong>Art</strong>s 4 40<br />

GD4480 Design Production Team 4 60<br />

PA3481 Career Development 4 40<br />

PA4485 Portfolio Preparation** 4 60<br />

PA4486 Internship 4 120<br />

PA4487 Portfolio 4 60<br />

GENERAL EDUCATION COURSES<br />

GE1410 English I § 4 40<br />

GE1413 Psychology 4 40<br />

GE1424 Public Speaking 4 40<br />

GE1433 <strong>Art</strong> History 4 40<br />

GE2411 English II 4 40<br />

GE2412 College Mathematics §§ 4 40<br />

GE2423 Environmental Science 4 40<br />

GE2442 Critical Thinking 4 40<br />

GE3424 Interpersonal Communication 4 40<br />

GE3433 Contemporary <strong>Art</strong> 4 40<br />

GE3490 Cultural Anthropology 4 40<br />

GE4442 Ethics 4 40<br />

GE4455 Literature 4 40<br />

GE4461 Physics 4 40<br />

** Denotes a course that requires a “C” or higher to pass.<br />

§ Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher<br />

§§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher<br />

192 credits : 2,612 hours<br />

25

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