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2009 - 2010 Catalog - The Art Institutes

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FASHION<br />

& RETAIL<br />

MANAGEMENT<br />

Bachelor of Science<br />

12 Quarters<br />

BUSINESS THAT SETS TRENDS<br />

Fashion and Retail Management is the business that sets the<br />

trends. This fast-paced industry requires talented, creative<br />

professionals who have a strong business sense and an eye<br />

for style.<br />

WHAT WILL I LEARN?<br />

<strong>The</strong> Bachelor of Science degree in Fashion & Retail Management<br />

will offer experience across disciplines in business,<br />

fashion, and retail management. <strong>The</strong> emphasis is on the<br />

business management perspective of the program with a<br />

sprinkling of the fashion angle. This program will prepare<br />

students as managers in a business environment. As a bonus,<br />

students will have the opportunity to learn a great deal about<br />

the aspects of fashion. <strong>The</strong> content of the curriculum includes<br />

fashion and retail industry trends and manufacturing, general<br />

business, management, operations and compliance, retailing,<br />

marketing, and advertising. Students will have the opportunity<br />

to learn how to develop effective sales strategies, computer<br />

programs for cost analysis, inventory control and store operations.<br />

PROGRAM MISSION<br />

<strong>The</strong> mission of the Fashion & Retail Management program<br />

is to ensure that graduates will be capable of implementing<br />

professional communication and presentation. Graduates<br />

will demonstrate effective leadership skills reflective of the<br />

curriculum. Emphasis on the role of management in inspiring<br />

groups of staff members and supervisors will prepare graduates<br />

for challenging roles in the industry. Graduates will be<br />

able to effectively and creatively manage groups of staff and<br />

supervisors using innovative and original theory and practice.<br />

20<br />

PROGRAM OBJECTIVES<br />

Demonstrate fluency in various forms of business communication<br />

based on purpose and desired outcomes<br />

Calculate, analyze, and interpret financial concepts associated<br />

with retailing<br />

Apply legal principles to the formation, operation, and termination<br />

of a business.<br />

Demonstrate an understanding of the variety of roles within<br />

a retail organization.<br />

Demonstrate an understanding of the competitive international<br />

market, and the terms and concepts utilized within<br />

that market.<br />

Demonstrate knowledge of the entire manufacturing process.<br />

Understand the social, psychological, political, economic<br />

and technological influences that influence business.<br />

Demonstrate team skills in the role of a team member and<br />

team leader.<br />

Demonstrate critical thinking.<br />

GRADUATES ARE PREPARED<br />

Graduates of the Bachelor of Science in Fashion & Retail<br />

Management will be prepared to seek entry-level positions<br />

such as Marketing Specialist, Visual Merchandiser, Department<br />

Manager, Merchandising Manager, Market Research<br />

Analyst, Fashion Buyer, Fashion Coordinator, Retail Store<br />

Manager, Marketing Representative, Retail Analyst, and Merchandise<br />

Planner. <strong>The</strong> length of the program is twelve (12),<br />

eleven (11) week quarters.

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