2010 E Q U IP M E N T C A TA LO G U E - Golfsmith Europe

2010 equipment catalogue 

Snake Eyes Custom – Corporate 

Partner of the PGA’s of Europe

Dear Golfer 

At Snake Eyes we believe in the benefits of playing 

with clubs customised to your swing, it makes 

perfect sense as we all have different swing 

strengths and abilities. We sell mostly through 

a network of skilled custom trained fitters who 

will custom fit clubs to match your swing which 

maximises on shot satisfaction and helps lower your 

handicap. 

We offer a range of top quality clubheads that are 

driven by the latest R & D, plus our understanding of 

the importance of shaft technology ensures that all 

models are powered by a range of specialist quality 

shafts, perfectly matched to give maximum distance 

and accuracy. 

Our free customising 

service covers all the clubs 

components, so please enjoy 

our 2009 catalogue and we 

look forward to improving 

your golf game with our 

Snake Eyes Custom Clubs. 

Douglas Poole 

Managing Director 

Snake Eyes Custom & 

Golfsmith Europe 

SST PUREd Shafts 

PUREd Shafts are used by more than two-thirds of PGA Tour 

Players who need to make sure their golf clubs perform 

consistently round after round and with over $60 million in wins 

in 2006, the high technology is here to stay. Using computerised 

analysis, every PUREd shaft goes through over 2,500 electronic 

calculations to find a shafts most perfect plane. The perfect 

plane gives the shaft most stable orientation when fitted to 

the head and ensures the shaft performs to the maximum of 

the manufacturers specification. When fitted in the perfect 

orientation the shaft becomes less susceptible to twisting and 

bending and gives more on centre hits, up to 44% more - the 

biggest loss of distance is off-centre hits. 

The SST PURE ® Process: 

l Tests each shaft on a state-of-the-art computerised shaft 

analysis system 

l Precisely pinpoints the most consistent orientation of each golf 

shaft 

l Charts the shaft’s pre- and post-PUREing oscillation patterns 

l Guarantees that your clubs will feel more solid and play more 

consistently. 

The charts indicate the shaft’s oscillation and other properties, 

both before and after alignment. 

2 SNAKE EYES 2009 EQUIPMENT CATALOGUE 

Temper Black Gold Frequency Shaft Technology 

Frequency Tuned shafts provide the closest possible performance 

specification by matching shaft flex through the whole set using 

state of the art measurement to ensure every shaft is perfectly 

in tune with its partner. Measurement is calculated in cycles per 

minute (cpm) with an equal number of cpm’s (4) between each club 

in the set and 10 cpm’s between each flex, i.e., R to S etc. Simply 

explained! How hard would it be to play a piano that is out of 

tune! Well a set of irons with out of tune shaft frequency is just as 

difficult and will rely on player correction during the swing to make 

adjustments for the varying flex changes. 

Aerotech ‘Hoop Wind’ Shafts 

Hi-technology shafts power the Viper XT range. The famous 

Aerotech “Hoop Wind” graphite shaft is fitted as standard 

and through its longitudinal axis graphite layer manufacturing 

process it is able to maintains the shafts round profile during 

play which eliminates unwanted oscillation of the head during 

the swing. To ensure the best and most consistent performance 

the shaft is finally PUREd before assembly. 

Every PUREd Shaft comes with it own 

unique “Certified PUREd” number. 

Aldila NV PUREd Wood Technology 

Aldila NV PUREd Graphite Shafts drive the Viper Tour Metals. Aldila 

NV uses Micro Laminate Technology, this features a special 20 

layers of graphite fibre in its construction, which makes it perfect 

for the latest technology steel heads. Every shaft is hand PUREd 

by experienced staff before assembly in the Snake Eyes Custom 

workshop and supplied with a unique Certificate guaranteeing your 

personal shaft has been PUREd. 

Before PUREing After PUREing

Shaft 

There is no custom-fit option that cannot be built into your Snake Eyes Custom clubs, 

the key being get fitted by a qualified and experienced custom specialist. 

See our website stockist locator for your nearest Snake Eyes Custom retailer. 

To achieve optimum distance and accuracy the shaft 

flex, torque, weight, design and length must match 

your swing. Snake Eyes Custom use premier brand 

shafts that provide the best options that can be custom 

Lie Angle 

The lie angle of the club is crucial to accuracy. A club that is too 

upright will normally produce shots to the left while a club that 

is too flat will produce shots to the right. The correct lie of the 

club for each player can only be determined by dynamic testing. 

Gauging the lie of the club at address is both irrelevant and 

misleading. 

Snake Eyes LIE ANGLE OPTIONS 

2˚ & 4˚ Flat, Snake Eyes Standard, 2˚ & 4˚ Upright. 

The Grip 

assembled into your clubs 

making them totally matched to 

your swing and athletic ability. 

TARGET 

Lie Too Upright 

Ball will be hit 

left of target 

TARGET 

Correct Lie 

Straight shot 

Lie Too Flat 

Ball will be hit 

right of target 

As your only point of contact with the club is the grip, it is clearly a very 

important custom factor. Grip size and type make a considerable impact on 

your swing, so firstly check size, it’s not a fact that large hands need oversize 

grips etc., test for comfort, feel and control using our grip size samples before 

deciding on your custom options. 

GRIP SIZE OPTIONS - 

-1/64”, STD, +1/32”, + 1/16” & +1/8” 

* 675C, 675XC IRONS, VIPER TOUR METALS & FORGED WEDGES – 

FITTED AS STANDARD WITH SNAKE EYES LAMKIN TOUR GRIPS 

* VIPER XT METALS & IRONS – 

FITTED AS STANDARD WITH SNAKE EYES TOUR VELVET GRIPS 

* INDIGO METALS & IRONS - 

FITTED AS STANDARD WITH SNAKE EYES WINN G8 AVS GRIPS 

SNAKE EYES 2009 EQUIPMENT CATALOGUE 3 

TARGET

The XT’s stylish design offers a whole list 

of technical benefits making it a leader in 

performance. Its bullet shape and contoured 

crown enables a deep centre of gravity which 

results in higher moment of inertia than 

traditional shaped drivers, whilst the HRT face 

(Hyper Rib Technology) which is also CNC milled 

gives consistent fast ball speeds at impact across its 

entire hitting surface resulting in maximum distance. 

The Viper XT features a stepped sole design 

and has an interchangeable rear weight 

located at the very back of the driver’s sole and 

these combined increase launch angle without 

creating excessive spin. Final customisation to 

ball flight can be made using different weights 

which will change launch angle but not spin. 

The Viper XT fairways complete the range coming 

in 3 and 5 metals and feature interchangeable rear 

weighting and matching shaft technology. 

Available - 9.5*, 10.5*, 11.5* & 14* - LH 10.5* & 14*, 

Shaft flexes A,R & S, Fairways Metals 3 & 5 

DOC Face Technology Alpha on Viper XTi 

Constant Face Thickness 

Increasing 

Rear Weight 

in Grams 

High CT Low CT 

2g 

6g 

10g 

Center of Gravity 

Vertical Launch Angle 

2g 

6g 

10g 


17.7º 

17.8º 

18.1º 

Viper XT Ti Driver 

10g = 18.1º 

6g = 17.8º 

2g = 17.7º 

Rear Weight Vertical Launch Back Spin 

4046 

3932 

3731

Viper XT High MOI Irons 

There are plenty of design and technology stories for this easy 

play-maximum distance iron. Firstly the super high Moment of 

Inertia head weighting helps stop head twisting throughout the 

swing ensuring greater accuracy. Combine this with the ultrathin 

S42 high strength steel face which is plasma welded to the 

deep cavity body and you have the most accurate and powerful 

club possible. 

However, we wanted to improve performance of the Viper XT 

range to the max so we added even more technology by using 

the ultimate shaft technology, a hand PUREd shaft. Available in 

a FEMCO lightweight steel or Hoop Wind Aerotech graphite, 

all shafts are hand PUREd before assembly for the ultimate in 

technology benefits which gives maximum on centre hits. A 

PUREd shaft improves on centre hits by up to 44%. 

Available - 3 to SW (Set sold 4 to SW) Shaft flexes A,R & S – Full 

customisation available. 

See page 7 for custom lie & shaft length options 

SNAKE EYES 2009 EQUIPMENT CATALOGUE 5

Viper tour ti metals 

Viper Tour range of metals offering an increased sweet spot 

and performance due to the plasma-welded construction, all 

coming with a durable dynamic PVD black finish. 

Viper tour ti Driver 

The Viper Tour Driver is constructed from finest quality 

titanium, with the 6-4 titanium face plasma-welded to the 

main body which ensures more elastic energy transfer to the 

ball when leaving the clubface. Head design incorporates 

3WT (Three Weight Technology) giving players the option to 

customise ball trajectory and draw and fade bias using the 3 

way weight ports constructed into the head. 

Viper Tour Drivers are available in 4 lofts, 9*, 10*, 11*, & 12.5*. 

Viper tour Fairways 

The fairways use the technology and design of the driver 

but come constructed from 17.4 stainless combined 

with a thin 2.2mm Carpenter Custom 455 face for 

maximum energy transfer at impact and are in 3 and 5 

metal heads. 

Viper tour Hybrid metals 

Matching the Viper Tour Driver design 

and the Fairway metal construction, 

this hybrid utilises the 3WT 

technology for customising ball 

flight and is available in 18*, 21* & 

24* lofts. 

All metals can be customized free of 

charge for shaft length, swingweight, 

grip size and shafts are available in 

flexes A,R,S & X. 

Every PUREd Shaft comes with it own 

unique “Certified PUREd” number. 


CUSTOM OPTIONS 

Viper Tour Ti 

VipeR touR SHaFt FleX SHaFt 

BLACK METALS OPTIONS LENGTH OPTIONS 

VIPER TOUR DRIVER ALDILA NV PUREd A,R,S&X 45” with ½” options 

FAIRWAY ALDILA NV PUREd A,R,S&X from 43 ½” with ½”options 

RECOVERY ALDILA NV A,R,S&X from 41 ½” with ½”options 

Metals – All Viper Tour Metals have free of charge shaft options as follows - 

ProLaunch, UST V2 and Graphite Design YS6.

675B, C & XC 

MOI Matched Premium Forged Irons 

CUSTOM OPTIONS 

The 675 range sets new standards in 

quality forged irons. The Moment of Inertia 

(MOI) weight matched heads are forged 

from billets of 1035 carbon steel that goes 

through 5 forging dies to align the grain 

structure. They come in three options 

targeted to fit every golfers requirement, 

B – Blade – a clean muscle-back design, 

C – Cavity – forged excellence, both 

combine with a thin top-line and bevelled 

tour grind sole that keeps it’s styling 

traditional, whilst giving an amazingly 

forgiving performance. The XC – extra 

cavity - provides the experienced golfing 

connoisseur with all the benefits of playing 

a forged blade, but with the playablity of 

an oversized head design. 

This makes the 675 range the most 

forgiving MOI forged iron sets possible 

and is due to the unique 5-step forging die 

process, gives them, great feel, consistent 

distance control and flag seeking accuracy. 

True Temper’s Black Gold Frequency 

Tuned shafts are selected for the 675 

range, these maximise on the MOI head 

design. Using Frequency Tuned shafts 

tightens the flex balance between each 

iron in the set and really does have a major 

effect on ball striking consistency. 675 

Forged models are available 3 to PW. 

SHaFt FleX SHaFt lie 

675 FoRgeD iRonS BlacK golD optionS lengtH optionS 

675B,C & 675XC 127grms* R ½” + or - -2* & -4*, STD, +2* & +4* 

to 112grms based on a -2* & -4*, STD, +2* & +4* 

675B,C & 675XC 133grms S&X 37 ¾” 5 iron -2* & -4*, STD, +2* & +4* 

to 117grms* length -2* & -4*, STD, +2* & +4* 

Manufactured Specifications for 5 Iron - 675 Lie 61* Loft 5 Iron 27* - 675XC Lie 60* Loft 28*, lie and shaft length custom options apply to Viper XT irons. 

OTHER SHAFT OPTIONS 

* Shows standard weight shaft fitted. 

Irons - All above iron shafts are interchangeable depending on your custom requirements, with Rifle, Dynamic Gold, Gold SL, FEMCO PUREd and NSPro 

lightweight shafts as custom options, plus Project X available to be fitted for a small surcharge. A Flex shafts are available in Dynamic Gold SL. 


BacK witH a Bang – 

The famous Quick Strike Recovery Metal’s are now even better 

with the launch of the QS4-U. A new visual concave sole design 

minimises turf resistance and friction and ensures a smoother 

impact than more traditional rounded designs, whilst the sole 

of the QS4 has four perimeter weight ports that are filled with 

tungsten rubber which adds reinforcement weighting and 

vibration dampening. The technology is completed through a 

variable thickness face design that which provides a hot feel, 

giving even more benefit for off centre hits. 


Quick Strike 4 – QS4 

The high technology Aerotech graphite shaft is fitted as 

standard and through its high technology hybrid design 

ensures the most consistent performance possible. 

Available - 15*,19*,23*,27* & 31* - 

LH 19*,23* & 27*, Shaft flexes A,R & S

675XCL Lady Player 

This forged customisable iron set is targeted at 

the lower handicap lady player and comes fitted 

as standard with a high performance lightweight 

steel shaft that has a medium flex set between 

L and A flex. The shaft is customisable for flex 

settings grading between L and R and as all 

675XCL Lady Snake Eyes can be assembled to 

order to ensure a perfect custom-fit, they can 

be also fitted for shaft length, clubhead lie, 

swingweight and grip size. 

The 675XCL clubheads are made from finest 

forged 1035 billet carbon steel and come grain 

structured which is perfect for customisation for 

loft & lie and gives a great soft forgiving feel at 

impact. The head design features a deep cavity 

head design which provides a strong launch 

flight, which is ideal for the lower handicap and 

stronger swinging lady player. 

Available – 5 to P, options 3 & 4, 

Shaft flexes L, Mid L/A, A & R 

Lady Player CUSTOM OPTIONS 

SHaFt FleX SHaFt lie 

675 FoRgeD iRonS Femco optionS lengtH optionS 

675XCL 105grms* L, A & R ½” + or - -2* & -4*, STD, +2* & +4* 

to 95grms based on a -2* & -4*, STD, +2* & +4* 

37 ¼” 5 iron -2* & -4*, STD, +2* & +4* 

length -2* & -4*, STD, +2* & +4* 

Manufactured Specifications for 5 Iron - 675XC Lie 60* Loft 28* 

OTHER SHAFT OPTIONS 

* Shows standard weight shaft fitted. 

Irons - All above iron shafts are interchangeable depending on your custom requirements, with Rifle, Dynamic Gold, Gold SL, FEMCO and NSPro lightweight 

shafts as custom options, plus Project X available to be fitted for a small surcharge. 



Snake Eyes Lady 

New for 09 is the Indigo Combo set which comprises 

of a High Launch Ti Driver, Fairway Metal, range of 3 

Hybrids and Iron Set 7 through to Sand Wedge. They 

have attractive and stylish graphics, are targeted to 

the slower swinging lady players and give ultimate 

performance due to the latest advances in technology 

built into the set. 

The driver and fairways have a modern bullet shape 

which takes weight to the back of the head and are 

designed with high lofts, this ensures a powerful high 

launch trajectory giving maximum distance. 

The hybrid set replaces perfectly the harder to 

hit long irons, replacing the 4, 5 and 6 irons 

(head covers included), with a slightly offset 

hybrid head that is designed to perform 

perfectly well from either the fairway 

or rough.

Custom – Indigo 

The short set of irons come 7 to Sand Wedge and feature 

a wide easy bounce sole with a deep undercut cavity and 

progressive offset which ensures the Indigo irons are the 

performance plus! game improvement set for the slower 

swinging lady player. 

Great head designs need shafts to match and the Indigo 

shaft really is a perfect fit. Lightweight-Super Flex graphite is 

fitted to all the Indigo’s and is a really great performing shaft. 

Lightweight and flexible gives confidence and distance to the 

slower swing speed players and maximises on distance and 

trajectory. Just let the shaft do the work is the story here! 

The Indigo range is finished off with a matching Winn soft feel 

grip that combines superb control, performance and comfort. 

Available - Driver, Fairway, Hybrids 4, 5 & 6 and Irons Set 7 to 

Sand Wedge 


The new Snake Eyes 685BX wedge range are fluid forged using a soft 8620 carbon 

steel that gives the ultimate in feel and distance control. 

The forging process puts the heads through an investment casting which then 

undergoes an 800 ton force forging process ensuring the highest molecular 

compaction of any form forging in the industry. 

The tour-influenced grind of the soles takes material from both the heel and toe of the 

wedge giving it excellent versatility for shot making under a variety of turf and sand 

conditions. 

The faces are finely CNC milled of maximum spin across the entire impact surface and 

completed with CNC grooves that are the maximum volume dimensions allowable by 

the USGA and R&A, for outstanding spin control around the greens. 

Available – Chrome R/H – 52/08*, 54/10*, 56/14*, 58/10*, 60/8*, 64/8* 

Chrome L/H – 52/08*, 56/14*, 60/08* 

Black R/H – 52/08*, 54/10*, 56/14*, 58/10*, 60/08* 


685BX Wedge Range

Tour Platinum Putters 

The New Tour Platinum is a range of 4 high technology putters for 2009. 

There are four different body styles with three neck options ensuring you 

can select the putter head that is right for your game. The putter faces are 

surface milled over a soft 305 stainless steel head which is bendable for 

customisation. 

All putters feature a A.S.P face milled pattern which minimises backspin on 

the ball for a more stable roll upon impact. These unique milling patterns 

feature a series of semi-circular cuts (scales) which are situated in a 44* 

upward circle. The width of each scale is 4mm, compared to the average 

ball dimple of 5mm and this design ensures the scale catches the ball’s 

surface regardless of where the contact point occurs on the ball. This gives 

a quicker over-spin and less bouncing and skidding resulting in a truer roll 

and more holed putts. 

Totally unique to the Tour Platinum’s is the Static Frequency Filter shaft. 

Designed from a combination of graphite and steel this shaft puts the feel 

exactly where you need it “in the hands”. The unique design filters our 

static noise leaving only the vibrations that provide feedback to the putter’s 

sweet spot. 

Available – 7801, 7802 & 7803 – 32” to 35” 7804 – 32” to 33” 

tpp7801 

tpp7802 

tpp7803 

tpp7804 


Snake Eyes Cart Bag 

Designed with a special four-way grip system for easy handling 

and fitting on both electric or pull golf trolley’s, the 2009 Snake 

Eyes Cart Bag has a 14-way club graphite friendly divider top, 

with putter pouch that enables easy and visible club selection. 

There are a whole host of clothing and special feature pockets 

that include a soft-lined valuables pocket, a special dry pocket 

and an insulated pocket. 

Snake Eyes 

Premium Leather Golf Glove 

The Snake Eyes Premium glove is made from the finest 

Cabretta leather, which has cross stitching across the 

palm and fingers for improved grip and a unique 

spandex fitting system between the fingers and back 

of the glove giving a perfect fit everytime. It comes 

in Snake Eyes Black and White and has an attractive 

logoed Velcro back strap. 

Snake Eyes 

Golf Caps 


Acce s s o r i e s E xc l u s i ve 

Snake Eyes 

Golf Towel 

Snake Eyes Holdall 

Designed in Snake Eyes 

Black and White, this 

attractive holdall has 

a zipped bottom 

section which is 

ideal for carrying 

shoes or a spare 

set of clothes, 

plus a large top 

compartment and 

a small zipped 

side panel for travel 

documents. 

Snake Eyes Umbrella 

This large 62” golf umbrella comes in Black with Snake 

Eyes printed panels and features a convenient spring 

opening operation and has a gust breaker structure to 

ensure cover even in the strongest winds.

to Snake Eyes Custom 

Snake Eyes Stand Bag 

Snake Eyes Flight Bag 

The Snake Eyes Flight Bag is the best 

way to protect your golf clubs when 

flying and comes with twin wheels for 

easy transportation, a large external shoe 

pocket and thick internal strapped 

padding to save your golf clubs from 

travel damage. 

The 2009 Snake Eyes Stand Bag features an 8-way top, 

with a special putter pouch for easy club selection and 7 

accessory pockets. These feature a soft-lined valuables 

pocket for watches and jewellery, a special dry pocket 

to keep gloves etc, dry on those “wet days” and an 

insulated pocket that is invaluable for keeping drinks cool 

and dual strap for hands free carrying. 

Snake Eyes 

Staff Bag 

The Snake Eyes Staff Bag is 

a beautifully designed tour 

bag in Snake Eyes black and 

white that features a trolley friendly, 

pear shape style 6-way divider top 

and comes with a rugged saddle carry 

strap.It is well equipped with large 

clothing pockets and features a softlined 

valuables pocket for watches 

and jewellery, a special large dry 

pocket to keep gloves dry etc, and 

a deep insulated cool pocket. 

Snake Eyes 

Weekender 

The Weekender Travel Bag is perfect for a long golfing 

weekend away and comes with a large bottom area 

where you can fit all of your evening wear, a cavernous 

top section for golfing clothes various other zipped 

pockets, plus wheels and handle action for easy 

transportation. 


c/o Golfsmith Europe, L.L.C. | Tel +44 (0) 1480 308800 | Fax +44 (0) 1480 308801 

Email: sales@golfsmitheurope.co.uk 

Visit our website: www.snakeeyescustom.com 

Ormond House | Nuffield Road | St. Ives | Cambridgeshire PE27 3LX 

Copyright © 2003 by Golfsmith Europe, L.L.C. 

Snake Eyes –The Official Golf Club of the PGA’s of Europe 

Designed and printed by The Creative Company Peterborough Ltd T. +44 (0)1733 340 686

2010 E Q U IP M E N T C A TA LO G U E - Golfsmith Europe

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