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Profiles in Leadership - UW-Milwaukee

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Message from the Dean<br />

Dean V. Kanti Prasad<br />

2 OUTLOOK<br />

“ Innovation is the central issue <strong>in</strong><br />

economic prosperity,” accord<strong>in</strong>g to<br />

management expert Michael Porter.<br />

As global competition <strong>in</strong>tensifi es, this<br />

message will play an <strong>in</strong>creas<strong>in</strong>gly important<br />

role. And how well we respond to it may<br />

well defi ne the future of American<br />

bus<strong>in</strong>ess. The call for <strong>in</strong>novation as an<br />

economic rally<strong>in</strong>g cry, if you will.<br />

The message was re<strong>in</strong>forced to us earlier<br />

this year at the Lubar School’s 40th<br />

anniversary celebration. Three of our<br />

dist<strong>in</strong>guished alumni — Rockwell<br />

Automation’s Keith Nosbsuch, The<br />

BloodCenter of Wiscons<strong>in</strong>’s Jackie<br />

Fredrick, and Harley-Davidson’s Jim<br />

Ziemer — discussed their perspectives on<br />

leadership at the event. It was strik<strong>in</strong>g to<br />

note that a common thread that ran<br />

through their comments was the<br />

importance of <strong>in</strong>novation to their<br />

companies — three dist<strong>in</strong>ctly different<br />

world-class organizations. As Keith<br />

Nosbusch put it, <strong>in</strong>novation is not just a<br />

buzzword — it’s imperative to their<br />

bus<strong>in</strong>ess. (please see pages 6-8)<br />

This fall, the Lubar School of Bus<strong>in</strong>ess<br />

has launched a formal effort to plant the<br />

seeds of <strong>in</strong>novation with<strong>in</strong> <strong>UW</strong>M students<br />

— the NEW VENTURE BUSINESS PLAN<br />

COMPETITION — supported through<br />

private fund<strong>in</strong>g from La Macchia<br />

Enterprises, the parent company of The<br />

Mark Travel Corporation and Trisept<br />

Solutions. (please see page 11)<br />

Over the course of approximately four<br />

months, entrants will attend workshops<br />

and advisory sessions, obta<strong>in</strong> feedback on<br />

their ideas, and present their fi nal plan to<br />

a panel of judges, who will judge entries<br />

on their bus<strong>in</strong>ess merit.<br />

W<strong>in</strong>n<strong>in</strong>g a cash prize is the ultimate goal<br />

of the entrants. But the value of the<br />

process — refi n<strong>in</strong>g their ideas, fi ness<strong>in</strong>g<br />

their plans, and hopefully one day<br />

br<strong>in</strong>g<strong>in</strong>g them to the market — will be<br />

the real reward of the competition.<br />

As another renowned management<br />

scholar, Peter Drucker, stated: “Innovation<br />

is the specifi c <strong>in</strong>strument of entrepreneurship…the<br />

act that endows resources<br />

with a new capacity to create wealth.”<br />

We can all buy <strong>in</strong>to that.<br />

V. Kanti Prasad<br />

Dean

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