Profiles in Leadership - UW-Milwaukee
Profiles in Leadership - UW-Milwaukee
Profiles in Leadership - UW-Milwaukee
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Beta Gamma Sigma<br />
U.S. Bank’s Bertha to Students:<br />
“It’s Not a Spr<strong>in</strong>t, It’s a Marathon”<br />
Utiliz<strong>in</strong>g the classic story of the<br />
tortoise and the hare, Bill Bertha,<br />
Market President of U.S. Bank,<br />
told top bus<strong>in</strong>ess students that they need<br />
to recognize that their career isn’t a spr<strong>in</strong>t,<br />
it’s a marathon.<br />
“When you’re young, you’re always<br />
mov<strong>in</strong>g and geared up, and that’s great,”<br />
he said. “But remember that it’s a long<br />
road — your career will be a body of work,<br />
not just this year. Set your own pace.”<br />
Bertha was the keynote speaker and Beta<br />
Gamma Sigma honoree at the April<br />
<strong>in</strong>duc tion ceremony of the national<br />
bus<strong>in</strong>ess honor society. He addressed an<br />
audience of about 110 people, <strong>in</strong>clud<strong>in</strong>g<br />
<strong>in</strong>ductees, their family members and<br />
friends, and Lubar School faculty and staff.<br />
In addition to look<strong>in</strong>g at the larger picture,<br />
Bertha also stressed the importance of<br />
work<strong>in</strong>g hard.<br />
“The professional world is not 9 to 5, but<br />
it’s not just about the hours you put <strong>in</strong>,”<br />
he shared. “It’s a competitive world out<br />
there. Work smart. Come up with new<br />
approaches, creative ideas. You may th<strong>in</strong>k<br />
that success has a lot to do with luck, but<br />
I’d suggest that there is a high correlation<br />
between luck and hard work.”<br />
He also urged students to understand<br />
and embrace their skill set, but not to be<br />
reluctant to take risks, such as tak<strong>in</strong>g on<br />
additional assignments or accept<strong>in</strong>g a job<br />
<strong>in</strong> a different location. “Tak<strong>in</strong>g <strong>in</strong>telligent<br />
risks at the right time will be rewarded,”<br />
he said.<br />
Last, Bertha said that it is “hugely<br />
important” to treat people well. “As a<br />
manager, it’s <strong>in</strong>cumbent on you to<br />
manage with a human aspect — it’s not<br />
just about dollars and cents.”<br />
Bill Bertha jo<strong>in</strong>ed U.S. Bank <strong>in</strong> 2005 with<br />
more than 20 years of experience <strong>in</strong> the<br />
fi nancial service <strong>in</strong>dustry. Prior to jo<strong>in</strong><strong>in</strong>g<br />
U.S. Bank, he was president of Strategic<br />
Advisors, an <strong>in</strong>vestment bank<strong>in</strong>g boutique<br />
that he founded <strong>in</strong> Chicago. Dur<strong>in</strong>g his<br />
career, he also worked for Deutsche Bank<br />
as manag<strong>in</strong>g director and a global head<br />
<strong>in</strong> its <strong>in</strong>vestment bank<strong>in</strong>g division. In<br />
addition, Bertha worked as a manag<strong>in</strong>g<br />
director of Dean Witter Reynolds’ <strong>in</strong>vestment<br />
bank<strong>in</strong>g group and ran its fi nancial<br />
<strong>in</strong>stitutions group. He is also an active<br />
member of the Lubar School’s Bus<strong>in</strong>ess<br />
Advisory Council.<br />
With assets <strong>in</strong> excess of $221 billion, U.S.<br />
Bancorp is the 6th largest commercial<br />
bank <strong>in</strong> the United States. The company<br />
provides a comprehensive l<strong>in</strong>e of bank<strong>in</strong>g,<br />
brokerage, <strong>in</strong>surance, <strong>in</strong>vestment,<br />
mort gage, trust, and payment services<br />
products to consumers, bus<strong>in</strong>esses and<br />
<strong>in</strong>stitutions.<br />
Thirty-seven students and one faculty member were <strong>in</strong>ducted <strong>in</strong>to Beta Gamma Sigma at the April ceremony:<br />
FACULTY<br />
John C. Healy<br />
MASTERS CLASS<br />
Leah Adeniji<br />
B<strong>in</strong> Chen<br />
William Engerson<br />
Michael Hensler<br />
John Kozlosky<br />
20 OUTLOOK<br />
Bill Bertha<br />
Jason Meier<br />
David Miller<br />
Joel Nagle<br />
Sara Olson<br />
Matthew Radde<br />
Timothy Rob<strong>in</strong>son<br />
Michelle Smith<br />
Tanja Woelfer<br />
SENIOR CLASS<br />
Marc Craig<br />
Jessica Hendricks<br />
L<strong>in</strong>dsay Hierz<br />
Jessica Stanley<br />
Keri Thompson<br />
JUNIOR CLASS<br />
Kathleen Brengosz<br />
Michael Churchill<br />
Col<strong>in</strong> Doyle<br />
Matthew Kiefer<br />
Megan Klaas<br />
Benjamen Kuhl<br />
Hope Lealou<br />
Drew Madelung<br />
Katie Moker<br />
Nicole Phelan<br />
Hannah Reed<br />
Joanna Severson<br />
Leslie Tennie<br />
Mary Trader<br />
Misha Tubic<br />
Alex Vant Hoff<br />
Ryan Waldschmidt<br />
Krista Wichman<br />
David Yugo