FREEZE-DRIED COFFEE - Dr. Suwelack
FREEZE-DRIED COFFEE - Dr. Suwelack FREEZE-DRIED COFFEE - Dr. Suwelack
We inspire your passion: Dr. Suwelack FREEZE-DR IED COFFEE AMATA – BENITA – CONCERTO – CALIDA
- Page 3 and 4: The best Maxim I know in this life
- Page 5 and 6: FREEZE-DRIED COFFEE AT ITS BEST INN
- Page 7 and 8: UNIQUE AROMA THANKS TO THE COFFEE A
- Page 9 and 10: RANGE DIVERSITY IS OUR SPECIALITY T
- Page 11 and 12: INTERNATIONAL MARKET PRESENCE INDIV
We inspire your passion: <strong>Dr</strong>. <strong>Suwelack</strong><br />
<strong>FREEZE</strong>-DR IED <strong>COFFEE</strong><br />
AMATA – BENITA – CONCERTO – CALIDA
The best Maxim<br />
I know in this life is,<br />
to drink your Coffee<br />
when you can,<br />
and when you cannot,<br />
to be easy without it.<br />
Jonathan Swift (1667–1745), Anglo-Irish author, satirist and theologian
HOW PASSIONATE<br />
CAN TECHNOLOGY BE?<br />
High-quality standards alone are not enough. We are constantly working<br />
on creating the right conditions for achieving the goals we have set<br />
ourselves. That’s why we have invested in state-of-the-art production<br />
plants. But even the most sophisticated technology still needs to be controlled<br />
by people. That’s why we are proud of the commitment of our<br />
qualified employees.
<strong>FREEZE</strong>-<strong>DRIED</strong> <strong>COFFEE</strong> AT ITS BEST<br />
INNOVATION AND PASSION<br />
T he v ery great est c are<br />
from the ou tset<br />
As a pioneer in the freeze-drying of coffee,<br />
<strong>Dr</strong>. <strong>Suwelack</strong> was able to gain a leading market<br />
position over 35 years ago. By means of<br />
constant efforts to achieve the highest quality<br />
and best service this has not changed up to<br />
the present day. Through continuous investments<br />
in research & development as well as<br />
technology, the products of <strong>Dr</strong>. <strong>Suwelack</strong> will<br />
always satisfy the highest demands.<br />
The raw beans are carefully selected in the<br />
most important coffee-growing areas of the<br />
world, and are processed by means of complex<br />
aroma management during extraction<br />
which continues until they are carefully<br />
freeze-dried.<br />
This specific aroma management from<br />
<strong>Dr</strong>. <strong>Suwelack</strong> enables the character of the raw<br />
beans to be developed through careful<br />
roasting and to be retained right through to<br />
the finished product.<br />
High standards and the very greatest care – that’s what the<br />
<strong>Dr</strong>. <strong>Suwelack</strong> name stands for. With innovative technology and<br />
long-standing expertise we contribute daily our best towards<br />
the success of our customers.<br />
Exceptional products through<br />
carefully devised technology<br />
Due to special and carefully devised tech -<br />
nology, the gentle processing and the care of<br />
the staff, <strong>Dr</strong>. <strong>Suwelack</strong> can ensure a product<br />
quality of the very highest excellence, that<br />
takes into account the worldwide multiplicity<br />
of the most diverse tastes.<br />
5
HOW DOES ONE<br />
RETAIN T HE SOUL<br />
OF T HE <strong>COFFEE</strong>?<br />
Aroma is the soul of the coffee and is<br />
what <strong>Dr</strong>. <strong>Suwelack</strong> employees are most<br />
passionate about. Through the roasting<br />
we awaken the typical aroma of each<br />
type of coffee.
UNIQUE AROMA<br />
THANKS TO THE <strong>COFFEE</strong> AROMA PROTECTION SYSTEM<br />
CAP: The Coffee Aroma Protection System<br />
Throughout the entire production process we are constantly striving<br />
for one goal: to retain the full aroma of each freshly roasted coffee<br />
bean. This results in our freeze-dried coffee specialities, which are<br />
among the best coffees on the market.<br />
The unique Coffee Aroma Protection System (CAP), developed by the engineers of <strong>Dr</strong>. <strong>Suwelack</strong>,<br />
is the gentlest and most innovative process for coffee extraction worldwide. Only with the aid<br />
of this technology is it possible to ensure the exceptionally high quality as well as the multi -<br />
farious diversity of the various flavours of the coffee. In the technical department of <strong>Dr</strong>. <strong>Suwelack</strong>,<br />
work constantly continues on the development and optimisation of new blends and processes.<br />
Roasting<br />
We mix our blends from high-quality raw<br />
beans, which are subsequently specially<br />
roasted according to the desired result,<br />
type of bean and origin.<br />
Ex t r action<br />
As the roasted and ground coffee goes<br />
through a series of extraction percolators, the<br />
extracted aroma substances are carefully<br />
selected and preserved.<br />
The desired taste of the freeze-dried coffee<br />
is achieved through the appropriate selection<br />
of the parameters – temperature, pressure,<br />
time – in the extraction process.<br />
The selected preserved aroma substances<br />
are added back to our soluble coffee at the<br />
end of the refinement process just before<br />
the gentle freeze-drying process.<br />
Freeze-drying<br />
The liquid coffee extract is deep-frozen in<br />
a matter of seconds to -45 °C.<br />
In a vacuum the now frozen water – the ice –<br />
is sublimed.<br />
What remains are premium-quality goldenbrown<br />
coffee granules.<br />
7
IS T HERE A<br />
FAVOUR I TE <strong>COFFEE</strong><br />
FOR EVERYONE?<br />
Flavours are different all over the world:<br />
a cup of coffee on the Ginza in Tokyo<br />
tastes different than coffee drunk on<br />
Oxford Street in London – and nobody<br />
knows this better than <strong>Dr</strong>. <strong>Suwelack</strong>.<br />
We have many years of experience in<br />
international markets and their trends.
RANGE DIVERSITY IS OUR SPECIALITY<br />
The free selection of raw coffee from the most important coffee growing areas in the world,<br />
the chosen degree of roasting, the grinding, the extraction technology and the parameters for<br />
freeze-drying enables <strong>Dr</strong>. <strong>Suwelack</strong> to satisfy taste preferences worldwide.<br />
AMATA products are origin coffees, which offer the typical flavour<br />
of the particular region, e.g. Colombia, Ethiopia, Tanzania or Brazil.<br />
BENITA products are the speciality coffees from <strong>Dr</strong>. <strong>Suwelack</strong>, such<br />
as espresso, decaffeinated coffee, full dark roast or certified Fairtrade<br />
and organic coffee.<br />
CONCERTO products combine the interaction of various provenances<br />
within a unique blend. They represent the harmony of the aromas,<br />
the balance of acidity and mildness as well as the symmetry of flavour.<br />
CALIDA products are exclusively developed for and with individual<br />
customers. These are strategic products that depend on minimum<br />
production quantities, require a long-term partnership, and also<br />
include trend products like the latest flavoured coffees.<br />
9
WHAT COULD BE BETTER<br />
THAN A PERSONAL<br />
CHAT ANY WHERE IN<br />
THE WORLD?<br />
Phone calls, faxes and e-mails are no<br />
substitute for a personal conversation.<br />
That’s why our staff are at home all over<br />
the world and always ready to meet up<br />
with you over a good cup of coffee.
INTERNATIONAL MARKET PRESENCE<br />
INDIVIDUAL ON-SITE CONSULTATION<br />
Make use of our tailored service package customised to the individual coffee taste of particular countries<br />
and closely oriented to your requirements.<br />
Advisory service<br />
With its worldwide presence and an individual<br />
service package, <strong>Dr</strong>. <strong>Suwelack</strong> has optimally<br />
aligned itself to the diverse demands of its<br />
customers. This extends from advisory service<br />
through to quality assurance.<br />
We assist you in your personal projects from<br />
the conception of new products through to<br />
the market launch. In this way, you not only<br />
profit from our expertise in the areas of green<br />
coffee sourcing and product development,<br />
but also from our experience in the sector of<br />
market analysis with test panels and a professional<br />
product profile.<br />
Support service<br />
At <strong>Dr</strong>. <strong>Suwelack</strong> you have your own personal<br />
contact partner. A competent advisor for all<br />
stages of your project, who is there especially<br />
for you. Always approachable, always well<br />
informed and always ready to travel for a<br />
project when required. As a partner we are<br />
also happy to help you with the development<br />
of packaging.<br />
Fast, individual and market-driven solutions<br />
are our speciality.<br />
Dorothee Kunke, Director Business Unit Coffee & Sweetener<br />
Our customer locations<br />
Tempted to find out more?<br />
We would greatly enjoy meeting you to<br />
discuss your questions, wishes and requirements<br />
over a delicious cup of <strong>Dr</strong>. <strong>Suwelack</strong><br />
coffee. Discover what we can offer you in<br />
terms of product quality, range diversity and<br />
customer orientation.<br />
We look forward to your e-mail or call!<br />
Phone +49 (0)2543 72-0<br />
E-mail sales.coffee@suwelack.de<br />
11
We inspire your passion: <strong>Dr</strong>. <strong>Suwelack</strong><br />
<strong>Dr</strong>. Otto <strong>Suwelack</strong> Nachf. GmbH & Co. KG<br />
sales.coffee@suwelack.com • www.suwelack.com