2012 New Releases Catalogue November - Learningemall.com
2012 New Releases Catalogue November - Learningemall.com
2012 New Releases Catalogue November - Learningemall.com
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MANAGING MANAGING GLOBALLY: GLOBALLY: 112<br />
11<br />
2 2 -<br />
GLOBAL GLOBAL GLOBAL BUSINESS: BUSINESS: THE<br />
THE<br />
FUTURE<br />
FUTURE<br />
Speculates on the opportunities and<br />
challenges of the future in the global<br />
economy. Will tomorrow bring stiffer<br />
<strong>com</strong>petition? How will economic and<br />
political conditions affect businesses?<br />
Executives and futurists predict what the<br />
<strong>com</strong>ing years may hold for international<br />
business and trade.<br />
Item no. : TP07860241<br />
Format : DVD<br />
Duration : 28 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GGLOBALLY:<br />
G LOBALLY: 2 2 -<br />
INTERNATIONAL INTERNATIONAL TRADE<br />
TRADE<br />
Presents the pros and cons of trade<br />
barriers in the world marketplace.<br />
Discusses the issue of protection from<br />
foreign <strong>com</strong>petition and juxtaposes it with<br />
international business opportunities for<br />
U.S.<br />
Item no. : KN07860242<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GLOBALLY: GLOBALLY: 33<br />
3 3 -<br />
UNDERSTANDING<br />
UNDERSTANDING<br />
UNDERSTANDING<br />
CULTURAL CULTURAL DIFFERENCES<br />
DIFFERENCES<br />
DIFFERENCES<br />
Suggests that Western business<br />
executives need to understand the cultural<br />
characteristics of another nationality<br />
before approaching a client in that<br />
marketplace. Looks at cross-cultural<br />
sensitivity training, and provides a brief<br />
overview of such training available to<br />
<strong>com</strong>panies doing business in the Middle<br />
East.<br />
Item no. : KH07860243<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MANAGING ANAGING GLOBALLY: 4 4 -<br />
DEVELOPING DEVELOPING CULTURAL<br />
CULTURAL<br />
SENSITIVITY<br />
SENSITIVITY<br />
SENSITIVITY<br />
Delves into cultural sensitivity training,<br />
which involves "more than the etiquette of<br />
presenting a business card." Cultural<br />
sensitivity trainers stress the importance of<br />
understanding the beliefs and traditions<br />
that shape a culture and dictate the<br />
thinking and behavior of its citizens.<br />
Item no. : TU07860244<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GLOBALLY: GLOBALLY: 55<br />
5 5 -<br />
BUILDING BUILDING COMPETITIVE<br />
COMPETITIVE<br />
ADVANTAGE<br />
ADVANTAGE<br />
Focuses on the climate of fierce<br />
<strong>com</strong>petition in the global market, and asks<br />
whether U.S. businesses can <strong>com</strong>pete.<br />
Executives from an international business,<br />
the Council on Competitiveness, the<br />
Manufacturing Forum, and the National<br />
Academy of Sciences address this<br />
question.<br />
Item no. : TC07860245<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GLOBALLY: GLOBALLY: 6 6 -<br />
INTERNATIONAL<br />
INTERNATIONAL<br />
INTERNATIONAL<br />
STRATEGY<br />
STRATEGY<br />
Shows the importance of strategic<br />
planning when entering the global<br />
marketplace, including how to gauge<br />
market demand, recognize local and<br />
multinational <strong>com</strong>petitors, and analyze<br />
product strengths and weaknesses.<br />
Considers resource management,<br />
distribution, promotion, and personnel<br />
management.<br />
Item no. : HC07860246<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GLOBALLY: GLOBALLY: 7 7 -<br />
RE RESEARCHING RE<br />
SEARCHING WORLD<br />
MARKETS<br />
MARKETS<br />
Underscores the significance of analyzing<br />
another market before introducing a U.S.<br />
product, and suggests that any product<br />
redesign must meet cultural norms, social<br />
mores, and customer expectations if the<br />
product is to be successful. Japanese<br />
businessexperts talk about understanding<br />
that country's marketplace.<br />
Item no. : YA07860247<br />
Format : DVD<br />
Duration : 28 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GLOBALLY: GLOBALLY: 8 8 -<br />
INTERNATIONAL<br />
INTERNATIONAL<br />
MARKETING<br />
MARKETING<br />
MANAGEMENT<br />
MANAGEMENT<br />
Highlights the understanding of cultural<br />
values, religious beliefs, business taboos,<br />
and the meaning of certain words or<br />
slogans in another language before<br />
designing a marketing campaign for sale<br />
of a product or service overseas.<br />
Item no. : FC07860248<br />
Format : DVD<br />
Duration : 27 minutes<br />
Price : USD 205.00<br />
MANAGING MANAGING GLOBALLY: GLOBALLY: 99<br />
9 9 -<br />
MANAGING MANAGING ACROSS<br />
ACROSS<br />
CULTURES<br />
CULTURES<br />
Details the <strong>com</strong>plexities of negotiating<br />
agreements with businesses and<br />
governments from other countries and<br />
cultures, and explores potential problems<br />
of <strong>com</strong>munication, including the<br />
significance of nonverbal actions and cues<br />
endemic to certain societies.<br />
Item no. : TN07860249<br />
Format : DVD<br />
Duration : 27 minutes<br />
Price : USD 205.00<br />
MARKETING MARKETING FOR<br />
FOR<br />
MANAGERS: MANAGERS: 1 1 - WHY?<br />
WHY?<br />
Outlines the importance of inside and<br />
outside marketing at Denro International, a<br />
<strong>com</strong>pany specializing in air-traffic-control<br />
systems, and discusses the elements that<br />
make a business attractive to outside<br />
investors.<br />
Item no. : YY07860251<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MARKETING MARKETING FOR FOR<br />
FOR<br />
MANAGERS: MANAGERS: MANAGERS: 2 2 2 - LISTENING<br />
LISTENING<br />
TO TO CUSTOMERS<br />
CUSTOMERS<br />
Illustrates how customer expectations are<br />
identified and satisfied by employing a<br />
focus group and a Saturn car dealership<br />
as an example. Includes a studio<br />
discussion with a manager and a sales<br />
consultant from Saturn.<br />
Item no. : HS07860252<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MARKETING MARKETING FOR<br />
FOR<br />
MANAGERS: MANAGERS: MANAGERS: 3 3 - RESEARCH<br />
RESEARCH<br />
= = MARKETING MARKETING POWER<br />
POWER<br />
Stresses the availability and affordability of<br />
market research with a visit to the public<br />
library. Features three marketing<br />
researchers who explain their individual<br />
services and tell how these services can<br />
be used in a cost-effective manner.<br />
Item no. : JH07860253<br />
Format : DVD<br />
Duration : 29 minutes<br />
Price : USD 205.00<br />
MARKETING MARKETING FOR<br />
FOR<br />
________________________________________________________________________________________________________<br />
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