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2012 New Releases Catalogue November - Learningemall.com

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MANAGING MANAGING GLOBALLY: GLOBALLY: 112<br />

11<br />

2 2 -<br />

GLOBAL GLOBAL GLOBAL BUSINESS: BUSINESS: THE<br />

THE<br />

FUTURE<br />

FUTURE<br />

Speculates on the opportunities and<br />

challenges of the future in the global<br />

economy. Will tomorrow bring stiffer<br />

<strong>com</strong>petition? How will economic and<br />

political conditions affect businesses?<br />

Executives and futurists predict what the<br />

<strong>com</strong>ing years may hold for international<br />

business and trade.<br />

Item no. : TP07860241<br />

Format : DVD<br />

Duration : 28 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GGLOBALLY:<br />

G LOBALLY: 2 2 -<br />

INTERNATIONAL INTERNATIONAL TRADE<br />

TRADE<br />

Presents the pros and cons of trade<br />

barriers in the world marketplace.<br />

Discusses the issue of protection from<br />

foreign <strong>com</strong>petition and juxtaposes it with<br />

international business opportunities for<br />

U.S.<br />

Item no. : KN07860242<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GLOBALLY: GLOBALLY: 33<br />

3 3 -<br />

UNDERSTANDING<br />

UNDERSTANDING<br />

UNDERSTANDING<br />

CULTURAL CULTURAL DIFFERENCES<br />

DIFFERENCES<br />

DIFFERENCES<br />

Suggests that Western business<br />

executives need to understand the cultural<br />

characteristics of another nationality<br />

before approaching a client in that<br />

marketplace. Looks at cross-cultural<br />

sensitivity training, and provides a brief<br />

overview of such training available to<br />

<strong>com</strong>panies doing business in the Middle<br />

East.<br />

Item no. : KH07860243<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MANAGING ANAGING GLOBALLY: 4 4 -<br />

DEVELOPING DEVELOPING CULTURAL<br />

CULTURAL<br />

SENSITIVITY<br />

SENSITIVITY<br />

SENSITIVITY<br />

Delves into cultural sensitivity training,<br />

which involves "more than the etiquette of<br />

presenting a business card." Cultural<br />

sensitivity trainers stress the importance of<br />

understanding the beliefs and traditions<br />

that shape a culture and dictate the<br />

thinking and behavior of its citizens.<br />

Item no. : TU07860244<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GLOBALLY: GLOBALLY: 55<br />

5 5 -<br />

BUILDING BUILDING COMPETITIVE<br />

COMPETITIVE<br />

ADVANTAGE<br />

ADVANTAGE<br />

Focuses on the climate of fierce<br />

<strong>com</strong>petition in the global market, and asks<br />

whether U.S. businesses can <strong>com</strong>pete.<br />

Executives from an international business,<br />

the Council on Competitiveness, the<br />

Manufacturing Forum, and the National<br />

Academy of Sciences address this<br />

question.<br />

Item no. : TC07860245<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GLOBALLY: GLOBALLY: 6 6 -<br />

INTERNATIONAL<br />

INTERNATIONAL<br />

INTERNATIONAL<br />

STRATEGY<br />

STRATEGY<br />

Shows the importance of strategic<br />

planning when entering the global<br />

marketplace, including how to gauge<br />

market demand, recognize local and<br />

multinational <strong>com</strong>petitors, and analyze<br />

product strengths and weaknesses.<br />

Considers resource management,<br />

distribution, promotion, and personnel<br />

management.<br />

Item no. : HC07860246<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GLOBALLY: GLOBALLY: 7 7 -<br />

RE RESEARCHING RE<br />

SEARCHING WORLD<br />

MARKETS<br />

MARKETS<br />

Underscores the significance of analyzing<br />

another market before introducing a U.S.<br />

product, and suggests that any product<br />

redesign must meet cultural norms, social<br />

mores, and customer expectations if the<br />

product is to be successful. Japanese<br />

businessexperts talk about understanding<br />

that country's marketplace.<br />

Item no. : YA07860247<br />

Format : DVD<br />

Duration : 28 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GLOBALLY: GLOBALLY: 8 8 -<br />

INTERNATIONAL<br />

INTERNATIONAL<br />

MARKETING<br />

MARKETING<br />

MANAGEMENT<br />

MANAGEMENT<br />

Highlights the understanding of cultural<br />

values, religious beliefs, business taboos,<br />

and the meaning of certain words or<br />

slogans in another language before<br />

designing a marketing campaign for sale<br />

of a product or service overseas.<br />

Item no. : FC07860248<br />

Format : DVD<br />

Duration : 27 minutes<br />

Price : USD 205.00<br />

MANAGING MANAGING GLOBALLY: GLOBALLY: 99<br />

9 9 -<br />

MANAGING MANAGING ACROSS<br />

ACROSS<br />

CULTURES<br />

CULTURES<br />

Details the <strong>com</strong>plexities of negotiating<br />

agreements with businesses and<br />

governments from other countries and<br />

cultures, and explores potential problems<br />

of <strong>com</strong>munication, including the<br />

significance of nonverbal actions and cues<br />

endemic to certain societies.<br />

Item no. : TN07860249<br />

Format : DVD<br />

Duration : 27 minutes<br />

Price : USD 205.00<br />

MARKETING MARKETING FOR<br />

FOR<br />

MANAGERS: MANAGERS: 1 1 - WHY?<br />

WHY?<br />

Outlines the importance of inside and<br />

outside marketing at Denro International, a<br />

<strong>com</strong>pany specializing in air-traffic-control<br />

systems, and discusses the elements that<br />

make a business attractive to outside<br />

investors.<br />

Item no. : YY07860251<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MARKETING MARKETING FOR FOR<br />

FOR<br />

MANAGERS: MANAGERS: MANAGERS: 2 2 2 - LISTENING<br />

LISTENING<br />

TO TO CUSTOMERS<br />

CUSTOMERS<br />

Illustrates how customer expectations are<br />

identified and satisfied by employing a<br />

focus group and a Saturn car dealership<br />

as an example. Includes a studio<br />

discussion with a manager and a sales<br />

consultant from Saturn.<br />

Item no. : HS07860252<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MARKETING MARKETING FOR<br />

FOR<br />

MANAGERS: MANAGERS: MANAGERS: 3 3 - RESEARCH<br />

RESEARCH<br />

= = MARKETING MARKETING POWER<br />

POWER<br />

Stresses the availability and affordability of<br />

market research with a visit to the public<br />

library. Features three marketing<br />

researchers who explain their individual<br />

services and tell how these services can<br />

be used in a cost-effective manner.<br />

Item no. : JH07860253<br />

Format : DVD<br />

Duration : 29 minutes<br />

Price : USD 205.00<br />

MARKETING MARKETING FOR<br />

FOR<br />

________________________________________________________________________________________________________<br />

Learning Rendezvous Limited<br />

Email: inquiry@learningemall.<strong>com</strong> Websites: http://www.learningemall.<strong>com</strong> & http://www.learningemall.<strong>com</strong>.hk<br />

24

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