Visual Merchandising Display - Fairchild Books

Cartoon/Caricature Mannequins 109
Headless Mannequins 109
10 Alternatives to the Mannequin 111
Three-Quarter Forms 115
Other Forms 116
Soft-Sculpted Figures 119
Articulated Artist’s Figure 119
Dress Forms and Suit Forms 119
Cutout Figures 121
Inflatables 122
Drapers 122
Hangers 123
Lay-Down Techniques 123
Pinup Techniques 125
Flying Techniques 126
11 Dressing the Three-Dimensional Form 129
Dressing a Mannequin 130
Rigging a Suit Form 133
Shirt Board 134
Shirt Forms 135
Forms and Customer Attitude 135
12 Fixtures 137
Stands 139
Platforms and Elevations 139
Costumers, Valets, and Drapers 140
Easels 140
Pipe Racks 142
Counters or Showcases 142
Assorted Counter Fixtures 143
Ledge Fixtures 145
Floor and Freestanding Fixtures 146
Round Racks 147
T-Stands 147
Quad Racks, or Four-Way Faceouts 148
Other Floor Fixtures 149
Selecting a Fixture 151
Appearance 151
Construction 151
End Use 151
Upkeep 152
VIII V I S U A L M E R C H A N D I S I N G A N D D I S P L Ay
Finishes 152
Wood Fixtures and Store Fittings 153
Today’s Fixtures 157
Interactive Fixtures 157
13 Visual Merchandising and Dressing Fixtures 161
Visual Merchandising 162
Customer-Oriented Visual Merchandising 162
Dominance by Color 163
Dominance by Coordination 163
Dominance by Brand Name 165
Dominance by Size 166
Dominance by Price 167
Dominance by End Use 167
Front-to-Back Visual Merchandising 167
Visual Presentation 168
Visual Merchandising and the Retailer 168
Dressing Fixtures 169
T-Stands 169
Stock Holders 170
Quad Racks 170
Round Racks 170
Back Wall 171
Gondolas 172
Aisle Tables 173
Clothing on Hang-Rods 174
Shoulder-Out Hanging 174
Face-Out Hanging 174
Single-Rod Hanging 174
Double-Rod Hanging (One Rod Over the Other) 174
14 Modular Fixtures and Systems
in Store Planning 177
Use of Modular Fixtures 178
Use of Systems 179
Types of Systems 180
Hollow Tubes with Finger Fittings 180
Clamps 181
Extruded Uprights 182
Slotted Joiners 182
Slotted Uprights 182
Selecting a System 182
Looks 183