Visual Merchandising Display - Fairchild Books

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Extended Contents Preface xiii Acknowledgments xiv Part One Getting Started- Visual Merchandising and Display Basics xvi 1 Why Do We Display? 1 2 Color and Texture 9 Physical and Psychological Reactions to Color 11 Yellow 11 Orange 11 Red 11 Pink 11 Green 11 Blue 11 Blue-Green 11 Peach 12 Rust 12 Violet/Purple 12 Gray 12 Brown 12 White 12 Black 12 Color Families 12 Color Mixing 13 Color Schemes 13 Analogous, or Adjacent, Colors 13 Complementary Colors 13 Contrasting Colors 14 Monochromatic Colors 14 VI Neutral Colors 14 Using Color to Promote Color 15 Texture 17 3 Line and Composition 21 Line 22 Vertical Lines 22 Horizontal Lines 22 Curved Lines 22 Diagonal Lines 23 Composition 23 Balance 23 Dominance 26 Contrast 26 Proportion 26 Rhythm 27 Repetition 29 4 Light and Lighting 31 The Color of Light 32 Planning Window Lighting 32 Lighting the Open-Back Window 33 Lighting the Closed-Back Window 34 Planning Store Interior Lighting 34 New Lighting Trends 35 General, or Primary, Lighting 35 Fluorescent Lighting 36 Compact Fluorescent Lamps (CFL) 37 Incandescent Lighting 37 High-Intensity Discharge (HID) Lighting 38
MR16 and MR11 39 Metal Halide Lamps 39 Ceramic Metal Halide Lamps 40 LED (Light-Emitting Diode) 40 Secondary, or Accent, Lighting 41 Colored Lights and Filters 41 Planning Store Lighting 43 Suggestions for Using Light Effectively 45 5 Types of Display and Display Settings 49 Types of Displays 51 One-Item Display 51 Line-of-Goods Display 51 Related Merchandise Display 51 Variety or Assortment Display 51 Promotional versus Institutional Displays 52 Types of Display Settings 55 Realistic Setting 55 Environmental Setting 55 Semirealistic Setting 56 Fantasy Setting 56 Abstract Setting 57 Buildup Display 59 Part twO where to Display 62 6 The Exterior of the Store 63 Signs 64 Marquees 64 Outdoor Lighting 64 Banners 65 Planters 65 Awnings 65 Windows in Storefront Design 66 Straight Front 66 Angled Front 67 Arcade Front 67 Corner Window 67 Mall Storefronts 68 Open Façade 68 Glass Façade 69 Closed Façade 69 7 Display Window Construction 71 Closed-Back Windows 72 Floor 73 Back of the Window 74 Ceiling 75 Sidewalls 77 Proscenia 77 Masking 77 Open-Back Windows 78 Island Windows 80 Special Windows 81 Shadow Boxes 81 Elevated Windows 82 Deep Windows 82 Tall Windows 83 Make-Your-Own-Display Windows 83 Runways, Catwalks, and Up-Front Displays 84 8 Store Interiors 87 Focal Points 88 Island Displays 89 Risers and Platforms 89 The Runway 89 The Catwalk 90 Counters and Display Cases 90 Museum Cases 92 Demonstration Cubes 92 Ledges 92 Shadow Boxes 95 Enclosed Displays 95 Fascia 96 T-Walls 97 100-Percent Traffic Areas 97 Part three what to Use for Successful Displays 100 9 Mannequins 101 Types of Mannequins 103 Realistic Mannequins 103 Semirealistic Mannequins 106 Semi-abstract Mannequins 107 Abstract Mannequins 107 E X T E N D E D C o N T E N T S VII
Page 1 and 2: Visual Merchandising Display and SI
Page 3 and 4: Visual Merchandising and Display Si
Page 5: Contents Preface xiii Acknowledgmen
Page 9 and 10: End Use 184 Construction 184 Upkeep
Page 11 and 12: Theme 359 Color and Texture 359 Gra
Page 13 and 14: in their street-facing windows. Mor
Page 15 and 16: After you hAve reAd this chApter, y
Page 17 and 18: Retailers think of their stock; the
Page 19 and 20: from another. The light level and t
Page 21 and 22: that moment, is not super-blue-whit
Page 23 and 24: provide so much light, they are bes
Page 25 and 26: With LED lighting offering so much,
Page 27 and 28: Table 4.2 this chart shows the effe
Page 29 and 30: With respect to which light source
Page 31 and 32: affle colored lights color of an ob
Page 33 and 34: Chapter Twenty-Six Visual Merchandi
Page 35 and 36: so the retailer has to provide reas
Page 37 and 38: Unfortunately, some retailers haven
Page 39 and 40: Figure 26.4 For this Timberland ven
Page 41 and 42: even more effective in bringing the
Page 43 and 44: Figure 26.10 The Nau pop-up/green s
Page 45: ig-box store, or superstore categor

Visual Merchandising Display - Fairchild Books

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