Visual Merchandising Display - Fairchild Books

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scraps of wood, metal, cardboard boxes, and cable. All these rescued materials from New York City’s waste stream were reclaimed and reused. In addition, designer-quality clothing racks were fashioned from metal pipes, casters, old beams, and tense cable. Furniture was crafted from discarded cardboard, tossed crates, and repurposed ladders. Much of the actual space was original, and the floors and ceilings showed the age of the building. (See Figures 26.10–26.12.) What made the Nau pop-up unique is that another retailer took over the space shortly after it closed. The new retailer hired Veillet and his Siteworks team to refashion the already-recycled materials into a permanent showroom/ retail store for its natural sleep products. Big retailers like Target are also great believers in the effectiveness of pop-up shops and frequently use them to introduce new designers or lines of merchandise. 332 P a r t 5 : V i s u a l M e r c h a n d i s i n g a n d P l a n n i n g Figure 26.12 Discarded pieces of metal and wire, plus inexpensive items purchased out of the limited budget, were recycled once again in a new shop that opened in the same location. Note how the bare bulb fixtures accentuate and decorate the simple wall rack system. Nau, New York.
ig-box store, or superstore category killer discount store Visual Merchandising and the Changing Face of Retail: Trade Talk drive aisle factory outlet store mom-and-pop store pop-up store shop within a shop vendor shop Visual Merchandising and the Changing Face of Retail: A Recap F during the twentieth century, retail store formats have evolved from department stores, large specialty stores, and small mom-and-pop shops, to malls and shopping centers, and finally to the emergence of big-box stores, or superstores; discount/ factory outlet stores; and vendor shops. these new formats offer new challenges to the display person/visual merchandiser. F big-box stores are giant retail boxes that need to be “warmed up” through layout, lighting, and display techniques into smaller, more comfortable, life-size spaces. lifestyle vignettes are an effective way to personalize a display and lead the shopper into a selection of nearby merchandise. F large, legible signage or graphics are needed to help shoppers navigate within the big-box stores. some stores include electronic or computerized stations that provide directions to merchandise within the store or answers to specific questions about products. F discount and factory outlet stores are oriented to time- and money-conscious shoppers who want the best for the least, but in a store that is still comfortable and convenient. the store layout, lighting, and merchandise displays here should emphasize “value,” not “cheap.” 1. Name a specific big-box store or superstore with which you are familiar. how does this store use lighting, graphics, signage, or lifestyle displays to enhance the merchandising of its products? 2. why would a discount or factory outlet store want to consider ambiance, amenities, and the comfort and convenience of Questions for Review and Discussion F Although the emphasis in a discount/factory outlet store is on energy efficiency and economy, atmospheric and accent lighting can be used to supplement fluorescents to create an image for the store, to accentuate featured merchandise, or to flatter the shopper as he or she tries on a garment. F vendor shops are shops within a shop—retail formats that offer brand name or designer merchandise in a boutique setting within a larger retail or department store setting. often these shops are miniatures of freestanding designer stores. F New vendor shops are designed to provide a signature look that can be accommodated to various dimensions and settings. Modular components provide the store designer with flexibility, allowing very small or very large spaces to present merchandise in a visually consistent way. F pop-up shops are design spaces meant to last for a very limited time. the 2009 Nau pop-up store, in New york city’s soho district, used recycled and repurposed materials in the creation of its temporary space. shoppers in its design and merchandise displays when people who shop in these stores are looking for a less expensive alternative to mall and department stores? 3. list the advantages and disadvantages to a brand name supplier/designer of presenting its merchandise in a vendor shop within a larger department or retail store. c h a P t e r 2 6 : V i s u a l M e r c h a n d i s i n g a n d t h e c h a n g i n g F a c e o F r e ta i l 333
Page 1 and 2: Visual Merchandising Display and SI
Page 3 and 4: Visual Merchandising and Display Si
Page 5 and 6: Contents Preface xiii Acknowledgmen
Page 7 and 8: MR16 and MR11 39 Metal Halide Lamps
Page 9 and 10: End Use 184 Construction 184 Upkeep
Page 11 and 12: Theme 359 Color and Texture 359 Gra
Page 13 and 14: in their street-facing windows. Mor
Page 15 and 16: After you hAve reAd this chApter, y
Page 17 and 18: Retailers think of their stock; the
Page 19 and 20: from another. The light level and t
Page 21 and 22: that moment, is not super-blue-whit
Page 23 and 24: provide so much light, they are bes
Page 25 and 26: With LED lighting offering so much,
Page 27 and 28: Table 4.2 this chart shows the effe
Page 29 and 30: With respect to which light source
Page 31 and 32: affle colored lights color of an ob
Page 33 and 34: Chapter Twenty-Six Visual Merchandi
Page 35 and 36: so the retailer has to provide reas
Page 37 and 38: Unfortunately, some retailers haven
Page 39 and 40: Figure 26.4 For this Timberland ven
Page 41 and 42: even more effective in bringing the
Page 43: Figure 26.10 The Nau pop-up/green s

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