Visual Merchandising Display - Fairchild Books

Figure 26.7 An RMU with lower shelves on three sides and a cash/
wrap counter that fits into the rear of the unit. This kiosk was
designed exclusively for the South Park Mall so that there would
be a consistent look to the portable minishops on the main aisles of
the mall. Each shop carries the vendor’s name under the mall’s logo.
Design: TL Horton Design, Dallas, Texas.
Figure 26.8 This illustration shows the kiosk’s several individual
modular pieces, which can be combined in a variety of ways; it all
depends on the size and shape of the space the kiosk/RMU will
occupy on the floor and the type of merchandise to be displayed.
The central core of four uprights anchors the design, carries the
overhead lighting and signage, and can be capped with a “roof,”
or ceiling, or slotted to accept brackets or shelves, and so on.
Design: Creations of Dallas, Dallas, Texas.
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P a r t 5 : V i s u a l M e r c h a n d i s i n g a n d P l a n n i n g
Although the big wheels are gone, there are casters with
stoppers on them to allow the RMU to be moved from area
to area. The out-of-door units may be designed with larger
casters and greater mobility, as they may be moved more
frequently and over greater distances. Security is always a
serious consideration in an RMU design. Obviously, the
tenant will not be removing all the products nightly, only
to restock each morning. As the merchandise needs to be
protected when the vendor leaves, the kiosk may feature
roll-down canvas covers that can be lashed and locked
or wraparound wire mesh guards that “disappear” into a
hidden slot during the daytime hours. Some kiosks are
Figure 26.9 The RMU goes out to meet the shopper. This unit is part
of the out-of-door excitement that is the Fremont Street experience
in Las Vegas. The casters on the bottom make this unit easy to
move, and the awnings are necessary to shield the shopper and
the merchandise from the strong Vegas sunlight. Design: TL Horton
Design, Dallas, Texas.