Visual Merchandising Display - Fairchild Books

More documents

Recommendations

Info

Executive Editor: Olga T. Kontzias Senior Associate Acquiring Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Editorial Development Director: Jennifer Crane Associate Development Editor: Lisa Vecchione Creative Director: Carolyn Eckert Assistant Art Director: Sarah Silberg Production Director: Ginger Hillman Senior Production Editor: Elizabeth Marotta Copyeditor: Susan Hobbs Ancillaries Editor: Noah Schwartzberg Executive Director & General Manager: Michael Schluter Associate Director of Sales: Melanie Sankel Senior Account Manager: Allison Jones Cover Design: Carolyn Eckert Cover Art: TK Text Design and layout: Alicia Freile, Tango Media Illustrations: TK Copyright © 2012 Fairchild Books, a Division of Condé Nast Publications. All rights reserved. No part of this book covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems—without written permission of the publisher. Library of Congress Catalog Card Number: 2010943283 ISBN: 978-1-60901-084-3 GST R 133004424 Printed in the United States of America TPXX CHXX
Contents Preface xiii Acknowledgments xiv Credits xiv Part One Getting Started— Visual Merchandising and Display Basics xvi 1 Why Do We Display? 1 2 Color and Texture 9 3 Line and Composition 21 4 Light and Lighting 31 5 Types of Display and Display Settings 49 Part twO where to Display 62 6 The Exterior of the Store 63 7 Display Window Construction 71 8 Store Interiors 87 Part three what to Use for Successful Displays 100 9 Mannequins 101 10 Alternatives to the Mannequin 111 11 Dressing the Three-Dimensional Form 123 12 Fixtures 137 13 Visual Merchandising and Dressing Fixtures 161 14 Modular Fixtures and Systems in Store Planning 177 15 Furniture as Props 187 Part FOUr Visual Merchandising and Display techniques 200 16 Attention-Getting Devices 201 17 Familiar Symbols 217 18 Masking and Proscenia 233 19 Sale Ideas 243 20 Fashion Accessories 251 21 Home Fashions, Hard Goods, and Food Displays 263 22 Graphics and Signage 275 Part FiVe Visual Merchandising and Planning 288 23 Visual Merchandise Planning 289 24 Setting Up a Display Shop 297 25 Store Planning and Design 303 26 Visual Merchandising and the Changing Face of Retail 321 Part Six related areas of Visual Merchandising and Display 334 27 Point-of-Purchase Display 335 28 Exhibit and Trade Show Design—Industrial Display 353 29 Fashion Shows 375 30 Trade Organizations and Sources 379 31 Career Opportunities in Visual Merchandising 387 Glossary 394 Credits 414 Index 000 V
Page 1 and 2: Visual Merchandising Display and SI
Page 3: Visual Merchandising and Display Si
Page 7 and 8: MR16 and MR11 39 Metal Halide Lamps
Page 9 and 10: End Use 184 Construction 184 Upkeep
Page 11 and 12: Theme 359 Color and Texture 359 Gra
Page 13 and 14: in their street-facing windows. Mor
Page 15 and 16: After you hAve reAd this chApter, y
Page 17 and 18: Retailers think of their stock; the
Page 19 and 20: from another. The light level and t
Page 21 and 22: that moment, is not super-blue-whit
Page 23 and 24: provide so much light, they are bes
Page 25 and 26: With LED lighting offering so much,
Page 27 and 28: Table 4.2 this chart shows the effe
Page 29 and 30: With respect to which light source
Page 31 and 32: affle colored lights color of an ob
Page 33 and 34: Chapter Twenty-Six Visual Merchandi
Page 35 and 36: so the retailer has to provide reas
Page 37 and 38: Unfortunately, some retailers haven
Page 39 and 40: Figure 26.4 For this Timberland ven
Page 41 and 42: even more effective in bringing the
Page 43 and 44: Figure 26.10 The Nau pop-up/green s
Page 45: ig-box store, or superstore categor

Visual Merchandising Display - Fairchild Books

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?