Visual Merchandising Display - Fairchild Books

1. what is the relationship between color and light? explain
your answer by detailing the reason why when looking at a
red dress, we see red, rather than some other color.
2. why can wavelengths of light be seen by humans, but not
ultraviolet light, X-rays, gamma rays, infrared light, and radio
waves?
3. explain how you might plan lighting for a menswear store
that is shallow and wide and where a great deal of natural
light floods the space.
4. define general, or primary, lighting, and provide examples of
this category of lighting.
5. provide examples of the differing effects that various types of
lighting have on merchandise and skin tones.
6. highlight the advantages and disadvantages of incandescent
lighting.
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Questions for Review and Discussion
P a r t 1 : G e t t i n G S ta r t e d — V i S u a l M e r c h a n d i S i n G a n d d i S P l ay B a S i c S
7. why has it been said that incandescent lights do the “selling”
in the store?
8. what are the special qualities of hid lighting?
9. what types of light sources would you select for a lingerie
department or shop? why?
10. why have Mr16 and Mr11 lamps gained favor in visual
merchandising and display?
11. what advice would you give to someone regarding the use of
colored lights in display?
12. in selecting the types of lighting and light fixtures for a store,
what factors should be taken into consideration?
13. where should the brightest light be focused within a display?
14. what adjustments, if any, should be made to the lighting
within a display window for day and night?