Visual Merchandising Display - Fairchild Books
Visual Merchandising Display - Fairchild Books
Visual Merchandising Display - Fairchild Books
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Signage 278<br />
Drawings 278<br />
Color and Contrast 279<br />
Sizes for Signs and Cards 280<br />
Types of Signs and Cards 283<br />
Techniques for Preparing Signage 283<br />
Silk Screening 283<br />
Sign Machines 284<br />
Other Signage Techniques 284<br />
Part FiVe <strong>Visual</strong> <strong>Merchandising</strong> and Planning 288<br />
23 <strong>Visual</strong> Merchandise Planning 289<br />
<strong>Display</strong> Calendar 290<br />
Planning a <strong>Display</strong> 291<br />
The <strong>Visual</strong> Merchandiser’s Part in Store Promotion 294<br />
Scheduling the Promotion 294<br />
24 Setting Up a <strong>Display</strong> Shop 297<br />
Physical Requirements 298<br />
Furniture 298<br />
Tools and Supplies in the <strong>Display</strong> Shop 299<br />
Hand Tools 300<br />
Power Tools 300<br />
Basic Trimmings 300<br />
Lighting Equipment 300<br />
<strong>Books</strong>, Publications, and Reference Materials 301<br />
25 Store Planning and Design 303<br />
Functions of the Store Planner 305<br />
Rehabilitations 307<br />
Floor Plans 307<br />
Drawing to Scale 308<br />
Materials Needed to Draw a Floor Plan 311<br />
Reading a Floor Plan 312<br />
Basic Architectural Symbols 312<br />
Store Planning Symbols 314<br />
Other Types of Dimensional Drawings 317<br />
Store Planning as a Career 317<br />
26 <strong>Visual</strong> <strong>Merchandising</strong> and the<br />
Changing Face of Retail 321<br />
Big-Box Store, or Superstore 322<br />
X V I S U A L M E R C H A N D I S I N G A N D D I S P L Ay<br />
Discount and Factory Outlet Stores 324<br />
Vendor Shops 325<br />
Kiosks and Retail <strong>Merchandising</strong> Units (RMUs) 328<br />
Pop-Up Shops 331<br />
Part Six related areas of <strong>Visual</strong><br />
<strong>Merchandising</strong> and <strong>Display</strong> 334<br />
27 Point-of-Purchase <strong>Display</strong> 335<br />
What Is POP? 336<br />
Why POP? 337<br />
Who Uses POP, and Where? 338<br />
POP Longevity 339<br />
Designing the POP Unit 340<br />
Product 340<br />
Unit 340<br />
Timing 341<br />
Tie-Ins 341<br />
End Usage 341<br />
Production Run 341<br />
Shipping 341<br />
Light and Motion 342<br />
Cost 342<br />
Specialists in POP Design 342<br />
Materials Used in the Construction of POP <strong>Display</strong>s 343<br />
Paper and Cardboard 343<br />
Plastics 347<br />
Wood and Metal 350<br />
POP Design Checklist 350<br />
28 Exhibit and Trade Show Design—<br />
Industrial <strong>Display</strong> 353<br />
Types of Exhibits 354<br />
Permanent Exhibits 354<br />
Temporary Exhibits 354<br />
Trade Shows 354<br />
Traveling Exhibits 355<br />
Outdoor Exhibits 355<br />
Planning the Exhibit 355<br />
Audience 355<br />
Subject 356<br />
Size 357<br />
Design and Layout: The Traffic Plan 358
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