National Register of Historic Places Registration Form
National Register of Historic Places Registration Form National Register of Historic Places Registration Form
NPS Form 10-900-a 0MB Approval No. 1024-0018
NPS Form 10-900* 0MB Approval No. 1024-0018 (MS) United States Department of the Interior National Park Service National Register of Historic Places Continuation Sheet CLEVELAND PARK HISTORIC DISTRICT WASHINGTON D.C. Section number 8 Page 38 in local newspapers and national architectural journals. As previously mentioned, Richard Longstreth, identified it as an early and very fine example of this new type of convenience shopping center which was just being established in the 1920's and 1930's. Enlightened developers were beginning to recognize that the car was here to stay and that their designs, if they were to be commercially successful, needed to provide for the convenience of the shopper driving an automobile. The Cleveland Park "Park and Shop" was in the first wave of these shopping centers to be built in the country and has repeatedly been cited as the first one of its kind in Washington D.C. and a successful prototype for a residential shopping area. Heaton's design in a Colonial Revival style was commended by the Architects' Advisory Council when they reviewed it. This committee was set up in 1922 by the local chapter of the AIA to review various building projects when they were presented to the District authorities requesting a building permit and to make certain suggestions which would improve the quality of the design. As Appleton P. Clark said in his essay about Washington architecture, "The committee sometimes goes further (than suggestions) and commends designs which appear specially worthy." *(Appleton P. Clark, Jr. "History of Architecture in Washington," Washington Past and Present, edited by John Clagett Proctor; New York, 1930; Volume II, p. 517) This means that Heaton's design was placed in the second of five categories with the statement that it "meets exceptionally well the standards which should be maintained for private buildings in the national capital." (Building Permit #134350 dated 7/9/1930 in The National Archives in Washington D.C.) The significance of this prototype shopping center needs to be expanded upon. The Park and Shop exemplifies a significant aspect of the economic heritage of the National Capital. It is a pioneering example of a planned neighborhood retail center in Washington. It represents an early coordinated group of shopping facilities, the presence of each unit reinforcing the attraction of the others. It offered off-street parking to enhance" convenience and market appeal. It reflects the most advanced approach to small scale retail development in the District and in the U.S. at that time. It was designed to address then current shifts in food product retailing: from home delivery to self-service at stores containing a wide variety of items. It was planned specifically to meet daily shopping needs of residents of Cleveland Park and other neighborhoods along the Connecticut Avenue corridor. The Park and Shop exemplifies a significant aspect of the architectural heritage of the National Capital. It is an exemplary design of the period in its synthesis of expressive qualities manifesting its 1) commercial function, 2) new type of configuration and setting with off-street parking as a central component, 3) compatible relationship with a residential district, and 4) its character as a dignified component of the Connecticut Avenue corridor. The Park and Shop embodies the distinguishing characteristics of an architectural style significant to the appearance and development of the National Capital. It is a noteworthy example of Colonial Revival design, as it was developed during the 1920's and 1930's, adapted to a small-scale
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NPS <strong>Form</strong> 10-900-a 0MB Approval No. 1024-0018<br />
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