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Canadian Packaging Machinery Market Research Report - PMMI

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7- Depending on the complexity of the equipment, the expertise needed to support its<br />

operation and/or its maintenance, brand/supplier reputation can become less<br />

relevant, particularly if we have our own service people or not.<br />

8- Accuracy is important as long as it can be achieved within our operation. Its much<br />

more difficult to make bags of 48g soft gummy products weighting 12g a piece than to<br />

pack 200g salted peanuts. Therefore, Krispy Kernels will consider accuracy for a<br />

product that has the highest volume with a long future rather than products that exist<br />

only because of a temporary trend.<br />

9- Previous experience with a supplier can become very positive if the service<br />

experience has been positive and if the expectation is to have a great deal of similar<br />

equipment. This reduces the amount of spare parts required in inventory and helps<br />

improve the expertise of our personnel.<br />

6. Attitudes Toward Suppliers:<br />

The experience of Krispy Kernels with supplier countries has been as follows:<br />

• Positive: Italian, British, Japanese, American, Switzerland, Sweden.<br />

• Negative: Middle East, Russian and other similar countries.<br />

• European countries are considered to offer top technology concerning elimination<br />

of cardboard and decrease of use of plastic as a result of high costs in Europe.<br />

They have developed efficient, accurate, high-speed equipment that is price<br />

competitive to many North American products.<br />

• Japan has proven the quality of their products over the years, although they are<br />

generally expensive.<br />

a. Perception of <strong>Machinery</strong> by Country:<br />

Country Overall Opinion Quality Up-to-date<br />

Technology<br />

Service<br />

Britain Excellent Excellent Excellent Good/Average<br />

Canada Excellent Excellent Excellent Good<br />

France Excellent Excellent Excellent ?<br />

Germany Excellent Excellent Excellent Good<br />

Italy Excellent Excellent Excellent Average<br />

Japan Excellent Excellent Excellent Average<br />

Switzerland Excellent Excellent<br />

United States Good Excellent Good Good<br />

b. Perception of Pricing by Country:<br />

Country Price<br />

Britain Average<br />

Canada Good Prices<br />

France Very Expensive<br />

Germany Very Expensive<br />

Italy Average<br />

Japan Very Expensive<br />

Switzerland Very Expensive<br />

United States Good Prices<br />

SMG/Columbia Consulting Group Page 87

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