Canadian Packaging Machinery Market Research Report - PMMI

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KRISPY KERNELS INC. Industry: Food Products Sub Industry: Snack food nuts and peanuts Location: Sainte-Foy, Quebec Size (sales): $C20 million (2001) Purchasing Potential: Not Provided Specific Business Opportunities: 1. Company Description: Shrink film equipment, in gas flush and/or in upgrade of packaging equipment Aliments Krispy Kernels is a privately held company founded in 1950. From its 100,000 square foot plant located near Quebec City, the company produces a range of snack foods for domestic and export markets that includes 200 products and/or packages. Its products include dried fruits, nuts and peanuts, microwave popcorn, candies, sunflower seeds, pretzels and snacks. The company has both ISO-9002 and Kosher certifications. In 2001 Human Resources Development Canada estimated Krispy Kernal’s annual sales were approximately $C20 million and the company employed a staff of 100. 2. Main Products Produced and How They Are Packed: Product Packaging Nuts, peanuts, sunflower seeds and candies Jars, cans and bags 3. Installed Packaging Machinery: Current Machinery Used Brand No. of Country of Origin Average By Category Units Age Vertical Filling Machines Hayssen 9 United States 8 Vertical Filling Machines Sandiacre 1 British 1 Vertical Filling Machines Iman-Pack 1 Italian 1 Printers Markem 10 British 2 Volumetric filler Hauser 1 United States 21 Scales Yamato 8 Japan 8 Scales Ishida 2 Japan 1 Capper Calumatic 1 Netherlands 20 Seamer Vacuum closing 2 United States 50 machine Bucket elevator Frazier & son 20 United States 15 Belt conveyor 5 Canada Intralox conveyor 14 Canada 10 Metal detector Loma 1 Canada 6 Metal Detector Safeline 4 United States 5 Metal Detector Metalcheck 5 United States 10 Label printer Datamax 1 United States 5 Label printer Prodigy 1 United States 4 Label printer 1 United States 1 SMG/Columbia Consulting Group Page 85
4. Future Packaging Machinery Plans (next 3 years): Krispy Kernels may invest in shrink film equipment, in gas flush equipment and/or in upgrade of packaging equipment (either new or refurnish present ones). In the future, improvements will be made to the feeding method of the packaging machine. 5. Key Factors in Purchase Decisions: Factor Ranking (1 = Most Important) Quality/Reliability/Durability 1 Price 1 Potential Operating Cost Savings/Added Value 1 Equipment Characteristics & Features (e.g. flexibility, 1 speed, capacity, unique features, etc.) Service & Technical Support – In Canada 1 Service & Technical Support – In General 2 Up-to-date Technology 2 Operating Reliability/Accuracy 2 Costs of Materials and Maintenance 2 Availability of Repair Parts 2 Previous Experience with the Supplier/Brand 2 Experience in Our Industry/Industry Sector 3 Brand/Supplier Reputation 4 Credit Terms 5 Speed of Delivery/Delivery Wait Period Depends on urge of project Additional comments: Krispy Kernels believes that this type of answer does not convey typical decision-making factors: 1- Depending on urgency of project, the lead time can become a factor 1 or it can be a 10. 2- Depending on the use (5 days a week or 1-2 days every second week) of the equipment, the accuracy and speed become less important. 3- Whether a product involves mass production or a launch trial product can be an important factor. The size, speed and price can become a factor 1. 4- Service: Is 24hr service on call? Krispy Kernels is a French speaking company located in the city of Quebec, Quebec province Canada. If the servicing company is located in California or Vancouver, Washington, this is less appealing than if it is located in Chicago with service in Montreal or Toronto. It is even better if the company is able to provide service in French. 5- It is of utmost importance that replacement parts can be obtained in regular warehouses nearby. Krispy Kernels has a tendency to reject any machinery using OEM parts. We have found they cost too much in maintenance. The company prefers a machine that is less up-to-date over new modern equipment with dedicated OEM parts solely sold by the manufacturer. This can result a no-buy decision. 6- Because Krispy Kernels is located in Canada where the population is much smaller, set-up and changeover are a very important part in a purchase decision. SMG/Columbia Consulting Group Page 86
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Canadian Packaging Machinery Market
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TABLE OF CONTENTS EXECUTIVE SUMMARY
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MOLSON.............................
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The types of machinery for which de
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In 2002, Quebec accounted for 21 pe
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1.3 INTERNATIONAL ECONOMIC COMPARIS
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economy. Between January 2002 and F
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or assembly instructions accompanyi
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2.0 CANADA’S PACKAGING MACHINERY
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The following table outlines the ma
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Table 2.7: Sources of Canada’s Im
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The Next Level of Importance A numb
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Equipment purchasers expressed the
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proximity to Canada combined with t
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This translates into demand for aut
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• U.S. packaging machinery manufa
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3.0 THE FOOD INDUSTRY 3.1 INDUSTRY
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3.3 PRODUCTION Key food processing
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Table 3.4: Production Statistics fo
Page 39 and 40: 3.5 FOOD PACKAGING REGULATIONS On J
Page 41 and 42: Cello wrapper G D Acma 1 Italy 5 Tr
Page 43 and 44: ASSOCIATED BRANDS 1. Company Descri
Page 45 and 46: Brand/Supplier Reputation 3 Experie
Page 47 and 48: CADBURY TREBOR ALLAN INC. Industry:
Page 49 and 50: a. Perception of Machinery by Count
Page 51 and 52: CARRIERE FOODS INC. Industry: Food
Page 53 and 54: . Perception of Pricing by Country:
Page 55 and 56: machinery Shrink film and heat seal
Page 57 and 58: DARE FOODS LIMITED Industry: Food P
Page 59 and 60: 7. Purchasing Policies and Financia
Page 61 and 62: Cappers Resina U.S. Bottlers Anchor
Page 63 and 64: ELMIRA POULTRY INC. 1. Company Desc
Page 65 and 66: 9. Trade Show Attendance/Trade Publ
Page 67 and 68: 4. Future Packaging Machinery Plans
Page 69 and 70: GAY LEA FOODS CO-OPERATIVE LTD. Ind
Page 73 and 74: 3. Installed Packaging Machinery: C
Page 75 and 76: The Engineering Group prepares an a
Page 77 and 78: HUMPTY DUMPTY SNACK FOODS INC. Indu
Page 79 and 80: In regard to financing, the company
Page 81 and 82: Form/fill/seal machinery - vertical
Page 83 and 84: KELLOGG CANADA INC. 1. Company Desc
Page 87 and 88: Edson Fallas Cetra Schneider Abal C
Page 89: 9. Trade Show Attendance/Trade Publ
Page 95 and 96: 3. Installed Packaging Machinery: T
Page 97 and 98: In regard to the packaging machiner
Page 101 and 102: MIDWEST FOOD PRODUCTS Industry: Foo
Page 103 and 104: 10. Specific Interests: Ink jet cod
Page 107 and 108: OLIVIERI FOODS 1. Company Descripti
Page 109 and 110: 9. Trade Show Attendance/Trade Publ
Page 113 and 114: SAPUTO INC. Industry: Food Products
Page 115 and 116: Saputo attempts to buy direct from
Page 117 and 118: Horizontal form, fill & seal Multiv
Page 119 and 120: 8. Purchasing Issues: In regard to
Page 121 and 122: Pasteurizer I & H 1 USA 7 Labeler (
Page 123 and 124: 11. Contact Information: Company Na
Page 125 and 126: Price 3 Service & Technical Support
Page 127 and 128: Packaging Machine Rovema 1 Britain
Page 131 and 132: Labeling machinery Combina Label Sy
Page 133 and 134: 10. Contact Information: Company Na
Page 135 and 136: 3. Installed Packaging Machinery: T
Page 139 and 140: 34.7 liters, a 25.7 percent increas
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Table 4.2: Key Beverage Industry St
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Table 4.6: Top Ten Beverage Export
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Up-to-date Technology 1 Brand/Suppl
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DIAGEO CANADA 1. Company Descriptio
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9. Trade Show Attendance/Trade Publ
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5. Key Factors in Purchase Decision
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MARK ANTHONY CELLARS LIMITED 1. Com
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10. Contact Information: Company Na
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6. Attitudes Toward Suppliers: Germ
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MOTHER PARKERS TEA & COFFEE LTD Ind
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7. Purchasing Policies and Financia
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Conveying, feeding, orienting, plac
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5.0 THE PHARMACEUTICAL AND PERSONAL
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Table 5.1: Ten Leading Pharmaceutic
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Table 5.5: Production Statistics fo
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5.5 COMPANY PROFILES ESTEE LAUDER C
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8. Purchasing Issues: Lead times fo
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Potential Operating Cost Savings/Ad
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MERCK FROSST CANADA & CO 1. Company
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7. Purchasing Policies and Financia
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Canadian Packaging Machinery Market Research Report - PMMI

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