Canadian Packaging Machinery Market Research Report - PMMI

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1.0 THE CANADIAN MARKET ENVIRONMENT 1.1 INTRODUCTION Canada has an affluent economy that is closely integrated with that of the United States, resembling not only U.S. per capita output, but also its market-oriented economic system, pattern of production, and high standard of living. In the years since the Second World War, impressive growth in the manufacturing and service sectors has transformed the nation from a largely rural economy into one primarily urban and industrial; although much of Canada’s manufacturing sector, including many purchasers of packaging machinery, is owned by American companies. The 1989 U.S.-Canada Free Trade Agreement (FTA) and the 1994 North American Free Trade Agreement (NAFTA), which includes Mexico, eliminated virtually all Canadian tariffs on U.S. products and touched off a dramatic increase in trade and economic integration with the U.S. Economically and technologically, Canada has developed in parallel with the United States across an undefended border. It is difficult to isolate the precise effects of any trade agreement on economic growth, but NAFTA’s numbers are impressive. By the fifth anniversary of the agreement, Canada’s merchandise trade with the U.S. and Mexico had risen 80 per cent and 100 per cent, respectively. By 1999, trade in goods and services between Canada and the U.S. totaled $622.7 billion—an average of $1.7 billion of business crossing the border every day. The dominance of the U.S. in the Country’s trade statistics is striking: all told, in 2002 the U.S. bought about 85 per cent of Canada’s exports and produced 72 per cent of its imports. Although the Canadian market mirrors the U.S. market in many respects, there are differences among Canada’s regions. Canada is made up of 10 provinces and three territories in five main regions: the Atlantic region, Central Canada, the Prairies, the West Coast and the North. The Atlantic region includes the provinces of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador. Central Canada is comprised of the English speaking province of Ontario and the French speaking province of Quebec. Central Canada is the most populated region of the country. Together, Ontario and Quebec produce 77 per cent of all Canadian manufactured goods. The Prairies encompass the provinces of Manitoba, Saskatchewan, and Alberta, while the West Coast consists of the province of British Columbia. The North includes Canada's three territories: Yukon, the Northwest Territories, and Nunavut, which make up more than one-third of Canada's landmass but far less than 1 per cent of the population. The provinces of Ontario and Quebec are the economic heartland of Canada, as the majority of the country’s manufacturers are concentrated in this region. The Province of Ontario is the economic powerhouse of Canada. In 2002, Ontario accounted for 41 per cent of Canada's Gross Domestic Product (“GDP”), 53.5 per cent of Canada's total manufacturing shipments, and 38 per cent of Canada's population. Ontario’s economy is comparable in size to that of Sweden, Switzerland, Belgium, or Austria. SMG/Columbia Consulting Group Page 3
In 2002, Quebec accounted for 21 per cent of Canada’s GDP, 23.5 per cent of Canada’s total manufacturing shipments, and 24 per cent of Canada’s population. One of the main differences between Canada and the U.S. is that, under the Official Languages Act, Canada is officially a bilingual country. 22.6 per cent of Canadians consider French as their native language, and of this, 80.2 per cent live in the province of Quebec. However, whether a person is English or French speaking, residing in the West Coast, Central or Atlantic region, all Canadians have the right to receive federal government services in English or French. 1.2 GEOGRAPHY AND POPULATION Canada is the second largest country by land area in the world. Its borders encompass a total land mass of approximately 9.984 million square kilometers. It is smaller than the Russian Federation, but larger than both China and the United States of America. It occupies roughly two-fifths of the North American continent. Canada’s population was estimated to be 31.5 million on January 1, 2003, and between 2002 and 2003, Canada’s population grew by 0.8 per cent. In comparison, Census Bureau inter-census projections indicate that the U.S. population grew by 1.2 per cent between July 1 2002 and July 1 2003. Canada is a highly urbanized nation as 79.7 per cent of the population live in urban areas. Approximately 90 per cent of the Canadian population live within 100 miles of the Canada/U.S. border. 62.2 per cent of the Canadian population are concentrated in the provinces of Ontario and Quebec. The population of Canada’s ten provinces, three territories, and the largest provincial and territorial cities, are set out in the following table. Table 1.1: Population of Canada’s Provinces, Territories, and Cities Province/Territory Population (January 2003) Newfoundland and Labrador Largest City Population (Census 2001) 531,145 St. John's 172,918 Prince Edward Island 140,412 Charlottetown 58,358 Nova Scotia 944,456 Halifax 359,183 New Brunswick 756,368 Saint John 122,678 Quebec 7,467,626 Montreal 3,426,350 Ontario 12,109,514 Toronto 4,682,897 Manitoba 1,150,564 Winnipeg 671,274 Saskatchewan 1,009,225 Saskatoon 225,927 Alberta 3,134,286 Calgary 951,395 British Columbia 4,155,779 Vancouver 1,986,965 Yukon Territory 29,841 Whitehorse 21,405 Northwest Territories 41,389 Yellowknife 16,541 SMG/Columbia Consulting Group Page 4
Page 1 and 2: Canadian Packaging Machinery Market
Page 3 and 4: TABLE OF CONTENTS EXECUTIVE SUMMARY
Page 5 and 6: MOLSON.............................
Page 7: The types of machinery for which de
Page 11 and 12: 1.3 INTERNATIONAL ECONOMIC COMPARIS
Page 13 and 14: economy. Between January 2002 and F
Page 15 and 16: or assembly instructions accompanyi
Page 17 and 18: 2.0 CANADA’S PACKAGING MACHINERY
Page 19 and 20: The following table outlines the ma
Page 21 and 22: Table 2.7: Sources of Canada’s Im
Page 23 and 24: The Next Level of Importance A numb
Page 25 and 26: Equipment purchasers expressed the
Page 27 and 28: proximity to Canada combined with t
Page 29 and 30: This translates into demand for aut
Page 31 and 32: • U.S. packaging machinery manufa
Page 33 and 34: 3.0 THE FOOD INDUSTRY 3.1 INDUSTRY
Page 35 and 36: 3.3 PRODUCTION Key food processing
Page 37 and 38: Table 3.4: Production Statistics fo
Page 39 and 40: 3.5 FOOD PACKAGING REGULATIONS On J
Page 41 and 42: Cello wrapper G D Acma 1 Italy 5 Tr
Page 43 and 44: ASSOCIATED BRANDS 1. Company Descri
Page 45 and 46: Brand/Supplier Reputation 3 Experie
Page 47 and 48: CADBURY TREBOR ALLAN INC. Industry:
Page 49 and 50: a. Perception of Machinery by Count
Page 51 and 52: CARRIERE FOODS INC. Industry: Food
Page 53 and 54: . Perception of Pricing by Country:
Page 55 and 56: machinery Shrink film and heat seal
Page 57 and 58: DARE FOODS LIMITED Industry: Food P
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7. Purchasing Policies and Financia
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Cappers Resina U.S. Bottlers Anchor
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ELMIRA POULTRY INC. 1. Company Desc
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9. Trade Show Attendance/Trade Publ
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4. Future Packaging Machinery Plans
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GAY LEA FOODS CO-OPERATIVE LTD. Ind
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. Perception of Pricing by Country:
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3. Installed Packaging Machinery: C
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The Engineering Group prepares an a
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HUMPTY DUMPTY SNACK FOODS INC. Indu
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In regard to financing, the company
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Form/fill/seal machinery - vertical
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KELLOGG CANADA INC. 1. Company Desc
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Edson Fallas Cetra Schneider Abal C
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3. Installed Packaging Machinery: T
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In regard to the packaging machiner
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MIDWEST FOOD PRODUCTS Industry: Foo
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10. Specific Interests: Ink jet cod
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OLIVIERI FOODS 1. Company Descripti
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SAPUTO INC. Industry: Food Products
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Saputo attempts to buy direct from
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Horizontal form, fill & seal Multiv
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8. Purchasing Issues: In regard to
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Pasteurizer I & H 1 USA 7 Labeler (
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11. Contact Information: Company Na
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Price 3 Service & Technical Support
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Packaging Machine Rovema 1 Britain
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. Perception of Pricing by Country:
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Labeling machinery Combina Label Sy
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3. Installed Packaging Machinery: T
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34.7 liters, a 25.7 percent increas
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Table 4.2: Key Beverage Industry St
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Table 4.6: Top Ten Beverage Export
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Up-to-date Technology 1 Brand/Suppl
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DIAGEO CANADA 1. Company Descriptio
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5. Key Factors in Purchase Decision
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MARK ANTHONY CELLARS LIMITED 1. Com
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6. Attitudes Toward Suppliers: Germ
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MOTHER PARKERS TEA & COFFEE LTD Ind
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Conveying, feeding, orienting, plac
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5.0 THE PHARMACEUTICAL AND PERSONAL
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Table 5.1: Ten Leading Pharmaceutic
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Table 5.5: Production Statistics fo
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5.5 COMPANY PROFILES ESTEE LAUDER C
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8. Purchasing Issues: Lead times fo
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Potential Operating Cost Savings/Ad
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MERCK FROSST CANADA & CO 1. Company
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