Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
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KRAFT CANADA INC.<br />
Industry: Food Products<br />
Sub Industry: Multiple categories<br />
Location: Don Mills, Ontario<br />
Size (sales): $C2.1 billion (2001)<br />
Purchasing Potential: Not provided<br />
Specific Business<br />
Opportunities:<br />
Constantly upgrading and<br />
adding to packaging machinery<br />
Note: <strong>Machinery</strong> information covers Kraft Mount Royal plant (largest Kraft plant in Canada<br />
with 1200 employees), while attitudinal/subjective responses cover all of Kraft Canada.<br />
1. Company Description:<br />
Kraft Canada is a wholly owned subsidiary of Kraft Foods Inc. The company<br />
operates in forty food categories with 45 major brand names. Some of the leading<br />
brands include Kraft cheese, Philadelphia Cream Cheese, Miracle Whip salad<br />
dressing, Post cereals, Maxwell House coffee, Kool-Aid beverages, Jell-O desserts,<br />
Christie cookies, Nabisco cookies, Peak Frean cookies, Del Monte canned fruits and<br />
vegetables and Milk-Bone pet snacks.<br />
Kraft Canada operates twenty plants and bakeries in Canada and employs 7100.<br />
The Globe and Mail’s <strong>Report</strong> on Business magazine reported that Kraft Canada’s<br />
sales in Canada were $C2.1 billion in 2001.<br />
2. Main Products Produced and How They Are Packed:<br />
Product <strong>Packaging</strong><br />
Pasta/Kraft Dinner Cardboard carton<br />
Peanut Butter Plastic jar<br />
Liquid Salad Dressing Plastic bottle<br />
Viscous Salad Dressing (e.g. mayonnaise) Glass jar<br />
Processed Cheese Plastic film<br />
Cream Cheese Foil wrap with cardboard over carton and<br />
plastic tub<br />
Jams and Jellies Glass jar<br />
Note: most products also packed in bulk for food service<br />
3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />
Current <strong>Machinery</strong> Used<br />
by Category<br />
Brand Country of Origin<br />
Robotic Palletizers ABB Sweden<br />
Conventional Palletizers Priority One Canada<br />
Columbia<br />
USA<br />
Depalletizers Priority One Canada<br />
Case Packers Blue Print<br />
USA<br />
Brenton<br />
USA<br />
Douglas<br />
USA<br />
SMG/Columbia Consulting Group Page 81
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