Canadian Packaging Machinery Market Research Report - PMMI

KELLOGG CANADA INC.
1. Company Description:
Industry: Food Products
Sub Industry: Cereal, cookies and snack
foods
Location: Toronto (plant is located in
London, Ontario)
Size (sales): Not available
Purchasing Potential: Not provided
Specific Business
Opportunities:
Not provided
Kellogg Canada is a wholly owned subsidiary of the Kellogg Company of Battle
Creek, Michigan. At its London, Ontario plant it produces more than 30 brands of
breakfast cereal for all of Canada and exports approximately 30 percent of the plant’s
production to its parent company in the United States.
Approximately 750,000 cartons of cereal are produced each day in the 106,000
square meter London plant. This facility is one of the most technologically advanced
cereal manufacturing facilities within the Kellogg Company. It utilizes computerautomated
machines that perform all steps of production, from mixing the grains to
packing the boxes in cartons. A monorail system carries in-process food throughout
the plant and equipment is washed by high-powered jet sprays using CIP technology.
Some of Kellogg Canada’s best known brands include Corn Flakes, Special K, Raisin
Bran, Froot Loops, Rice Krispies, Nutri-Grain, Eggo and Pop-Tarts. Kellogg cereals
have a 45% market share in Canada.
2. Main Products Produced and How They Are Packed:
Product Packaging
Cereal Boxes and bags
Cookies Boxes and bags
Snack foods Boxes and bags
3. Installed Packaging Machinery:
Current Machinery Used
by Category
No. of Units Country of Origin
Vertical fill, form, seal 10 USA
SIG Lines 7 Switzerland
Pneumatic lines 2 USA
Cartoning machines 2
USA
2
Canada
Date coders 16 USA
Check weighers 13 USA
Metal detectors 13 USA
SMG/Columbia Consulting Group Page 78