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Canadian Packaging Machinery Market Research Report - PMMI

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ASSOCIATED BRANDS<br />

1. Company Description:<br />

Industry: Food Products<br />

Sub Industry: Dry-blend food products<br />

Location: Toronto, Ontario<br />

Size (sales): $160 million (estimated; C$)<br />

Purchasing Potential:<br />

Specific Business<br />

Opportunities:<br />

Associated Brands is a manufacturer of private label dry-blend food products and<br />

household products. The company commenced operations in 1985 and today<br />

operates five manufacturing plants that produce a diverse range of private label and<br />

own brand food products and household products.<br />

The Company operates three dry powder blending and packaging manufacturing<br />

plants that employ 350 plant personnel (two in Toronto and one in New York State).<br />

Associated Brands produces more than 1,500 separate food product SKUs and its<br />

products include flavoured drink mixes, iced tea mixes, hot chocolate and cappuccino<br />

drink mixes, desert mixes, coating mixes, soup mixes, pasta and rice side dishes<br />

gelatin, party snacks and artificial sweeteners. Private label customers include<br />

President’s Choice, No Name, Walmart, Gatorade, Sobeys, Neilson, Equality and<br />

Masters Choice.<br />

2. Main Products Produced and How They Are Packed:<br />

The products blended and packaged are hot chocolate, flavor crystals, dry soups,<br />

snack mixes, jelly powders, puddings and coffee. The Company has three types of<br />

packaging lines:<br />

Line Products<br />

Canning lines Hot chocolate and flavor crystals in cans and<br />

jars<br />

Bartelt IM Packagers with form and fill The whole range of products<br />

pouches (some have automatic cartoners<br />

and some have manned pick-off stations)<br />

VFFS M/Cs Food service products<br />

3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />

The Company’s packaging lines include:<br />

401 Canning Line – Fully Automated<br />

- Depalletizing – Cleaning – Filling – Seaming – Inkjet coding – Labeling –<br />

Overcapping – Collating – Case packaging – On-line product identification coding<br />

– conveying to central printing station – TO Palletizing.<br />

#10 Canning Line – Semi-Automated<br />

- Hand loading onto magnetic conveyor – Filling – Seaming – Ink jet coding –<br />

Labeling – Hand pick-off.<br />

SMG/Columbia Consulting Group Page 38

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