Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
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This translates into demand for automatic case packing machinery and<br />
automated palletizers.<br />
• <strong>Packaging</strong> machinery that offer higher speeds yet improved reliability.<br />
• More advanced inspecting machines and process control equipment to maintain<br />
quality at higher speeds.<br />
• Improved printers and labelers to accommodate faster speeds, more complex<br />
marketing programs and more elaborate labels that must contain more<br />
information.<br />
As equipment becomes more sophisticated, buyers are becoming better informed<br />
and more critical and selective in their equipment purchases. The development of<br />
sophisticated, technologically advanced, equipment has increased the need for high<br />
quality local service and support. This means that the quality of the skills of the<br />
imported equipment manufacturer’s local representative (distributor, agent or<br />
employee) is increasingly becoming a critical factor in the purchase decision.<br />
The market is reacting to the fact that advances in packaging machinery technology<br />
are continually being introduced at a rapid, escalating rate. This means that buyers<br />
in high volume packaged goods industries are evaluating suppliers more critically,<br />
which has led to less loyalty being exhibited towards suppliers with which they have<br />
dealt in the past. These buyers want to take advantage of the new technology, and<br />
they are willing to support innovative suppliers focussed on product enhancements<br />
and market need.<br />
2.8 COMMUNICATIONS AND MARKETING MECHANISMS<br />
Trade Exhibitions<br />
Almost all organisations surveyed attend the <strong>Canadian</strong> PACex International trade<br />
show in Toronto. In addition, most organisations attend their industry’s specialised<br />
trade exhibitions, especially in the beverage and food processing sectors.<br />
All of the organisations surveyed regularly attend <strong>PMMI</strong>’s PACK EXPO International<br />
trade exhibition in Chicago. A smaller proportion attend PACK EXPO in Las Vegas.<br />
A few organisations reported that they regularly attend the Interpack, which is held<br />
every three years in Düsseldorf, Germany.<br />
Trade Magazines<br />
Most of the organisations surveyed regularly read <strong>Canadian</strong> <strong>Packaging</strong>, <strong>Packaging</strong><br />
World, and Engineering. A few respondents also mentioned that they read:<br />
• <strong>Packaging</strong> Strategies<br />
• <strong>Packaging</strong> Digest<br />
• Manufacturing<br />
SMG/Columbia Consulting Group Page 24