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Canadian Packaging Machinery Market Research Report - PMMI

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This translates into demand for automatic case packing machinery and<br />

automated palletizers.<br />

• <strong>Packaging</strong> machinery that offer higher speeds yet improved reliability.<br />

• More advanced inspecting machines and process control equipment to maintain<br />

quality at higher speeds.<br />

• Improved printers and labelers to accommodate faster speeds, more complex<br />

marketing programs and more elaborate labels that must contain more<br />

information.<br />

As equipment becomes more sophisticated, buyers are becoming better informed<br />

and more critical and selective in their equipment purchases. The development of<br />

sophisticated, technologically advanced, equipment has increased the need for high<br />

quality local service and support. This means that the quality of the skills of the<br />

imported equipment manufacturer’s local representative (distributor, agent or<br />

employee) is increasingly becoming a critical factor in the purchase decision.<br />

The market is reacting to the fact that advances in packaging machinery technology<br />

are continually being introduced at a rapid, escalating rate. This means that buyers<br />

in high volume packaged goods industries are evaluating suppliers more critically,<br />

which has led to less loyalty being exhibited towards suppliers with which they have<br />

dealt in the past. These buyers want to take advantage of the new technology, and<br />

they are willing to support innovative suppliers focussed on product enhancements<br />

and market need.<br />

2.8 COMMUNICATIONS AND MARKETING MECHANISMS<br />

Trade Exhibitions<br />

Almost all organisations surveyed attend the <strong>Canadian</strong> PACex International trade<br />

show in Toronto. In addition, most organisations attend their industry’s specialised<br />

trade exhibitions, especially in the beverage and food processing sectors.<br />

All of the organisations surveyed regularly attend <strong>PMMI</strong>’s PACK EXPO International<br />

trade exhibition in Chicago. A smaller proportion attend PACK EXPO in Las Vegas.<br />

A few organisations reported that they regularly attend the Interpack, which is held<br />

every three years in Düsseldorf, Germany.<br />

Trade Magazines<br />

Most of the organisations surveyed regularly read <strong>Canadian</strong> <strong>Packaging</strong>, <strong>Packaging</strong><br />

World, and Engineering. A few respondents also mentioned that they read:<br />

• <strong>Packaging</strong> Strategies<br />

• <strong>Packaging</strong> Digest<br />

• Manufacturing<br />

SMG/Columbia Consulting Group Page 24

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