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Canadian Packaging Machinery Market Research Report - PMMI

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5.5 COMPANY PROFILES<br />

ESTEE LAUDER COSMETICS LIMITED<br />

Industry: Personal Care<br />

Sub Industry: Cosmetics<br />

Location: Toronto, Ontario<br />

Size (sales): Wholly owned by U.S. parent,<br />

sales not reported separately<br />

Purchasing Potential: Confidential<br />

Specific Business Confidential<br />

OPPORTUNITIES:<br />

1. Company Description:<br />

Estee Lauder Cosmetics Limited is a worldwide skin care, hair care, fragrance and<br />

cosmetic products’ manufacturer and retailer, with annual sales approaching U.S.$5<br />

billion. Each Estee Lauder manufacturing facility produces a range of products for the<br />

whole corporation. Of the two manufacturing plants Estee Lauder operates in<br />

Canada, the Toronto plant has the global mandate to produce mascara for Estee<br />

Lauder worldwide.<br />

2. Main Product Produced and How It Is Packed:<br />

Product <strong>Packaging</strong><br />

Mascara Rigid Plastic Tubes<br />

3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />

It is against company policy to divulge their current compliment of installed packaging<br />

machinery.<br />

4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />

The company is expanding the manufacturing operations at this plant, but it is<br />

against company policy to divulge the details.<br />

5. Key Factors in Purchase Decisions:<br />

Factor Ranking<br />

(1 = Most<br />

Important)<br />

Quality/Reliability/Durability 1<br />

Price 2<br />

Service & Technical Support – In General 2<br />

Brand/Supplier Reputation 2<br />

Experience in Our Industry/Industry Sector 2<br />

Previous Experience with the Supplier/Brand 2<br />

Operating Reliability/Accuracy 2<br />

Availability of Repair Parts 2<br />

SMG/Columbia Consulting Group Page 166

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