Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
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5.5 COMPANY PROFILES<br />
ESTEE LAUDER COSMETICS LIMITED<br />
Industry: Personal Care<br />
Sub Industry: Cosmetics<br />
Location: Toronto, Ontario<br />
Size (sales): Wholly owned by U.S. parent,<br />
sales not reported separately<br />
Purchasing Potential: Confidential<br />
Specific Business Confidential<br />
OPPORTUNITIES:<br />
1. Company Description:<br />
Estee Lauder Cosmetics Limited is a worldwide skin care, hair care, fragrance and<br />
cosmetic products’ manufacturer and retailer, with annual sales approaching U.S.$5<br />
billion. Each Estee Lauder manufacturing facility produces a range of products for the<br />
whole corporation. Of the two manufacturing plants Estee Lauder operates in<br />
Canada, the Toronto plant has the global mandate to produce mascara for Estee<br />
Lauder worldwide.<br />
2. Main Product Produced and How It Is Packed:<br />
Product <strong>Packaging</strong><br />
Mascara Rigid Plastic Tubes<br />
3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />
It is against company policy to divulge their current compliment of installed packaging<br />
machinery.<br />
4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />
The company is expanding the manufacturing operations at this plant, but it is<br />
against company policy to divulge the details.<br />
5. Key Factors in Purchase Decisions:<br />
Factor Ranking<br />
(1 = Most<br />
Important)<br />
Quality/Reliability/Durability 1<br />
Price 2<br />
Service & Technical Support – In General 2<br />
Brand/Supplier Reputation 2<br />
Experience in Our Industry/Industry Sector 2<br />
Previous Experience with the Supplier/Brand 2<br />
Operating Reliability/Accuracy 2<br />
Availability of Repair Parts 2<br />
SMG/Columbia Consulting Group Page 166