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Canadian Packaging Machinery Market Research Report - PMMI

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5. Key Factors in Purchase Decisions:<br />

Factor Ranking<br />

(1 = Most<br />

Important)<br />

Quality/Reliability/Durability 1<br />

Price 1<br />

Operating Reliability/Accuracy 1<br />

Equipment Characteristics & Features (e.g. flexibility, 1<br />

speed, capacity, unique features, etc.)<br />

Potential Operating Cost Savings/Added Value 2<br />

Service & Technical Support – In Canada 2<br />

Up-to-date Technology 2<br />

Brand/Supplier Reputation 2<br />

Previous Experience with the Supplier/Brand 2<br />

Speed of Delivery/Delivery Wait Period 2<br />

Experience in Our Industry/Industry Sector 3<br />

Service & Technical Support – In General 3<br />

Costs of Materials and Maintenance 3<br />

Availability of Repair Parts 3<br />

Credit Terms 4<br />

6. Attitudes Toward Suppliers:<br />

German and Italian equipment suppliers are viewed positively whereas British<br />

equipment suppliers are viewed less positively.<br />

a. Perception of <strong>Machinery</strong> by Country<br />

Country Overall Quality Up-to-date<br />

Technology<br />

Service<br />

Britain Average Poor Average Average<br />

Canada Good Good Good Good<br />

Germany Good Good Good Average<br />

Italy Good Good Good Average<br />

United States Good Good Good Average<br />

b. Perception of Pricing by Country:<br />

Country Price<br />

Britain Average Prices<br />

Canada Good Prices<br />

Germany Somewhat Expensive<br />

Italy Very Expensive<br />

United States Average Prices<br />

SMG/Columbia Consulting Group Page 155

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