Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MOLSON<br />
1. Company Description:<br />
Industry: Beverages<br />
Sub Industry: Beverage Alcohol (Beer)<br />
Location: Toronto, Ontario<br />
Size (net sales): C$2.515 billion (2003)<br />
Purchasing Potential: Confidential<br />
Molson is one of the world's largest brewers with operations in Canada, Brazil, and<br />
the United States. Founded in 1786, Molson is North America's oldest beer brand. Its<br />
brand portfolio includes Molson <strong>Canadian</strong>, Molson Export, Molson Dry, Rickard's as<br />
well as the Brazilian Kaiser and Bavaria brands.<br />
2. Main Products Produced and How They Are Packed:<br />
Product <strong>Packaging</strong><br />
Liquids Bottles, cans, and kegs<br />
3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />
Against company policy to divulge confidential information.<br />
4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />
Against company policy to divulge confidential information.<br />
5. Key Factors in Purchase Decisions:<br />
Factor Ranking<br />
(1 = Most<br />
Important)<br />
Quality/Reliability/Durability 1<br />
Potential Operating Cost Savings/Added Value 1<br />
Equipment Characteristics & Features (e.g. flexibility, 1<br />
speed, capacity, unique features, etc.)<br />
Operating Reliability/Accuracy 1<br />
Costs of Materials and Maintenance 2<br />
Availability of Repair Parts 2<br />
Price 2<br />
Up-to-date Technology 2<br />
Experience in Our Industry/Industry Sector 2<br />
Previous Experience with the Supplier/Brand 2<br />
Service & Technical Support – In General 3<br />
Service & Technical Support – In Canada 3<br />
Brand/Supplier Reputation 4<br />
Speed of Delivery/Delivery Wait Period 4<br />
Credit Terms 5<br />
SMG/Columbia Consulting Group Page 151