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Canadian Packaging Machinery Market Research Report - PMMI

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MOLSON<br />

1. Company Description:<br />

Industry: Beverages<br />

Sub Industry: Beverage Alcohol (Beer)<br />

Location: Toronto, Ontario<br />

Size (net sales): C$2.515 billion (2003)<br />

Purchasing Potential: Confidential<br />

Molson is one of the world's largest brewers with operations in Canada, Brazil, and<br />

the United States. Founded in 1786, Molson is North America's oldest beer brand. Its<br />

brand portfolio includes Molson <strong>Canadian</strong>, Molson Export, Molson Dry, Rickard's as<br />

well as the Brazilian Kaiser and Bavaria brands.<br />

2. Main Products Produced and How They Are Packed:<br />

Product <strong>Packaging</strong><br />

Liquids Bottles, cans, and kegs<br />

3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />

Against company policy to divulge confidential information.<br />

4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />

Against company policy to divulge confidential information.<br />

5. Key Factors in Purchase Decisions:<br />

Factor Ranking<br />

(1 = Most<br />

Important)<br />

Quality/Reliability/Durability 1<br />

Potential Operating Cost Savings/Added Value 1<br />

Equipment Characteristics & Features (e.g. flexibility, 1<br />

speed, capacity, unique features, etc.)<br />

Operating Reliability/Accuracy 1<br />

Costs of Materials and Maintenance 2<br />

Availability of Repair Parts 2<br />

Price 2<br />

Up-to-date Technology 2<br />

Experience in Our Industry/Industry Sector 2<br />

Previous Experience with the Supplier/Brand 2<br />

Service & Technical Support – In General 3<br />

Service & Technical Support – In Canada 3<br />

Brand/Supplier Reputation 4<br />

Speed of Delivery/Delivery Wait Period 4<br />

Credit Terms 5<br />

SMG/Columbia Consulting Group Page 151

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