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Canadian Packaging Machinery Market Research Report - PMMI

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MARK ANTHONY CELLARS LIMITED<br />

1. Company Description:<br />

Industry: Beverages<br />

Sub Industry: Beverage Alcohol (Wine & Spirit Based)<br />

Location: Kelowna, British Columbia<br />

Size (sales): C$350 million (2001 est.)<br />

Purchasing Potential: Not Provided<br />

Specific Business<br />

Opportunities:<br />

Bottling Line Automation Equipment<br />

Mark Anthony Cellars Limited is a privately held manufacturer of beverage alcohol<br />

products. The company’s brand portfolio includes Mike’s Hard Lemonade and<br />

Mission Hill Family Estate wines. Located in the Okanagan Valley, the Mission Hill<br />

Family Estate winery is the largest in British Columbia, and with 850 acres of<br />

vineyards, it is the second largest in Canada.<br />

2. Main Products Produced and How They Are Packed:<br />

Product <strong>Packaging</strong><br />

Liquids (wine & spirit based) Bottles<br />

3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />

Current <strong>Machinery</strong> Used Brand No. of Country of Origin Average<br />

by Category<br />

Units<br />

Age<br />

Bottling line machinery Assorted 20 United States,<br />

Canada, UK,<br />

Australia, Italy,<br />

German, and<br />

Japan<br />

7<br />

4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />

Continued automation over the next two years.<br />

5. Key Factors in Purchase Decisions:<br />

Factor Ranking<br />

(1 = Most<br />

Important)<br />

Quality/Reliability/Durability 1<br />

Service & Technical Support – In General 1<br />

Service & Technical Support – In Canada 1<br />

Equipment Characteristics & Features (e.g. flexibility, 1<br />

speed, capacity, unique features, etc.)<br />

Operating Reliability/Accuracy 1<br />

Costs of Materials and Maintenance 1<br />

Availability of Repair Parts 1<br />

Potential Operating Cost Savings/Added Value 2<br />

SMG/Columbia Consulting Group Page 148

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