Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
Canadian Packaging Machinery Market Research Report - PMMI
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MARK ANTHONY CELLARS LIMITED<br />
1. Company Description:<br />
Industry: Beverages<br />
Sub Industry: Beverage Alcohol (Wine & Spirit Based)<br />
Location: Kelowna, British Columbia<br />
Size (sales): C$350 million (2001 est.)<br />
Purchasing Potential: Not Provided<br />
Specific Business<br />
Opportunities:<br />
Bottling Line Automation Equipment<br />
Mark Anthony Cellars Limited is a privately held manufacturer of beverage alcohol<br />
products. The company’s brand portfolio includes Mike’s Hard Lemonade and<br />
Mission Hill Family Estate wines. Located in the Okanagan Valley, the Mission Hill<br />
Family Estate winery is the largest in British Columbia, and with 850 acres of<br />
vineyards, it is the second largest in Canada.<br />
2. Main Products Produced and How They Are Packed:<br />
Product <strong>Packaging</strong><br />
Liquids (wine & spirit based) Bottles<br />
3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />
Current <strong>Machinery</strong> Used Brand No. of Country of Origin Average<br />
by Category<br />
Units<br />
Age<br />
Bottling line machinery Assorted 20 United States,<br />
Canada, UK,<br />
Australia, Italy,<br />
German, and<br />
Japan<br />
7<br />
4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />
Continued automation over the next two years.<br />
5. Key Factors in Purchase Decisions:<br />
Factor Ranking<br />
(1 = Most<br />
Important)<br />
Quality/Reliability/Durability 1<br />
Service & Technical Support – In General 1<br />
Service & Technical Support – In Canada 1<br />
Equipment Characteristics & Features (e.g. flexibility, 1<br />
speed, capacity, unique features, etc.)<br />
Operating Reliability/Accuracy 1<br />
Costs of Materials and Maintenance 1<br />
Availability of Repair Parts 1<br />
Potential Operating Cost Savings/Added Value 2<br />
SMG/Columbia Consulting Group Page 148