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Canadian Packaging Machinery Market Research Report - PMMI

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DIAGEO CANADA<br />

1. Company Description:<br />

Industry: Beverage<br />

Sub Industry: Beverage Alcohol (Spirits)<br />

Location: Etobicoke, Ontario<br />

Size (sales): Wholly owned by British parent,<br />

sales not reported separately.<br />

Purchasing Potential: Not Provided<br />

Specific Business<br />

Opportunities:<br />

None<br />

Diageo is the world’s leading premium beverage alcohol company with a portfolio of<br />

international brands, including Smirnoff Vodka, Seagram VO, J & B, and Crown<br />

Royal.<br />

2. Main Products Produced and How They Are Packed:<br />

Product <strong>Packaging</strong><br />

Liquids Bottles<br />

3. Installed <strong>Packaging</strong> <strong>Machinery</strong>:<br />

It is against company policy to provide detailed information on their current<br />

compliment of installed packaging machinery.<br />

Current <strong>Machinery</strong> Used by Category<br />

Bottling line machinery<br />

Capping, overcapping, lidding, sealing machinery<br />

Coding, dating, printing, marking, stamping and<br />

imprinting machinery<br />

Filling machinery – liquid products<br />

Inspecting, detecting, and checkweighting machinery<br />

Labeling machinery<br />

Palletizing, depalletizing, and pallet unitizing machinery<br />

4. Future <strong>Packaging</strong> <strong>Machinery</strong> Plans (next 3 years):<br />

None provided.<br />

5. Key Factors in Purchase Decisions:<br />

Factor Ranking<br />

(1 = Most<br />

Important)<br />

Quality/Reliability/Durability 1<br />

Potential Operating Cost Savings/Added Value 1<br />

Up-to-date Technology 1<br />

Brand/Supplier Reputation 1<br />

SMG/Columbia Consulting Group Page 142

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