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Canadian Packaging Machinery Market Research Report - PMMI

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34.7 liters, a 25.7 percent increase over 2000. The <strong>Canadian</strong> bottled water industry<br />

now has 77 bottlers producing shipments valued at $C586 million, of which 47.9<br />

percent was exported to the United States in 2002. Canada has now surpassed<br />

France as the largest exporter of bottled water to the U.S., and <strong>Canadian</strong> exports are<br />

expected to double in the next five years.<br />

The <strong>Canadian</strong> soft drink industry primarily serves the domestic market. Statistics<br />

Canada data show that in 2001, 95.1 percent of shipments were for the domestic<br />

market while the remaining 4.9 percent were exported. More than one third of<br />

industry shipments originate in Ontario and one-quarter originate in Quebec. The<br />

remainder is manufactured in the Western provinces while a minor portion comes<br />

from the Maritimes, primarily New Brunswick. Data from Statistics Canada indicate<br />

that per capita consumption of carbonated soft drinks was 113.24 liters in 2001, a<br />

0.43 percent increase over 2000. Data from Retail Sales in <strong>Canadian</strong> Grocery<br />

Stores, 2001, a report AC Nielsen Canada produced for Agriculture and Agri-Food<br />

Canada, indicate that about 23 percent of soft drinks sold are diet drinks and that 77<br />

percent of soft drinks sold are regular drinks. The same study also indicated that<br />

about 52 percent of soft drinks sold are packaged in bottles and that about 48<br />

percent of soft drinks sold are packaged in cans.<br />

Canada’s tea & coffee manufacturers mainly serve the domestic market. Statistics<br />

Canada data show that in 2001, 67.7 percent of industry shipments were for the<br />

domestic market, while the remaining 32.3 percent were exported. The majority of<br />

<strong>Canadian</strong> tea processing takes place in Ontario, Quebec and British Columbia,<br />

although there are many small and medium-sized <strong>Canadian</strong> owned firms located<br />

across the country. Coffee processors are located mainly in Ontario and Quebec,<br />

with small and medium-sized firms located across the country. From 1990 to 1999,<br />

per capita consumption of tea has increased from 0.54 kilograms (tea leaves) to 0.86<br />

kilograms. Data from the Tea Council of Canada indicate that 90 percent of <strong>Canadian</strong><br />

adults drink tea and that they consume some 7 billion cups per year. Per capita<br />

consumption of coffee has increased slightly since 1990 from 4.27 kilograms (beans)<br />

to 4.52 kilograms in 1999. According to the Coffee Association of Canada, adult<br />

<strong>Canadian</strong>s drink over 15 billion cups of coffee per year, making coffee Canada’s<br />

favorite hot beverage. The average coffee drinker in Canada drinks three cups of<br />

coffee each day. Of all coffee consumed in Canada, 74 percent is roast and ground,<br />

20 percent is instant, and 6 percent is specialty. Decaffeinated coffee represents 9<br />

percent of total coffee consumption.<br />

SMG/Columbia Consulting Group Page 134

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