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Canadian Packaging Machinery Market Research Report - PMMI

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a. Perception of <strong>Machinery</strong> by Country:<br />

Country Overall Opinion Quality Up-to-date<br />

Technology<br />

Service<br />

Britain Good Good Excellent Very Poor<br />

Canada Good Good Good Good<br />

France Good Good Good Poor<br />

Germany Excellent Excellent Excellent Average<br />

Italy Excellent Excellent Excellent Average<br />

Japan Average Good Good Very poor<br />

United States Excellent Excellent Good Good<br />

b. Perception of Pricing by Country:<br />

Country Price<br />

Britain Somewhat Expensive<br />

Canada Good Prices<br />

France Somewhat Expensive<br />

Germany Very expensive<br />

Italy Somewhat Expensive<br />

United States Good Prices<br />

7. Purchasing Policies and Financial Arrangements:<br />

Smuckers buys directly from suppliers using very specific specifications regarding the<br />

desired performance of the equipment. The Company does not utilize supplier<br />

financing.<br />

In regard to the use of purchasing turnkey solutions versus acquiring individual<br />

pieces of machinery, the choice depends on the complexity of the project. The<br />

company structures its contracts to ensure that responsibility for the equipment’s<br />

performance rests with the supplier. For example, if it purchases a conveying system<br />

to supply jars from one machine to another, the conveyor and the controls would be<br />

in the same contract.<br />

8. Purchasing Issues:<br />

The major problem Smucker experiences in its packaging machinery acquisitions is<br />

obtaining the desired performance quickly.<br />

9. Trade Show Attendance/Trade Publication Information:<br />

Representatives of Smuckers attend each PACK EXPO International and are<br />

considering attending PACK EXPO Las Vegas.<br />

10. Specific Interests:<br />

New concepts in packaging.<br />

SMG/Columbia Consulting Group Page 117

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