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Canadian Packaging Machinery Market Research Report - PMMI

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5. Key Factors in Purchase Decisions:<br />

Factor Ranking<br />

(1 = Most Important)<br />

Service & Technical Support – In Canada 1<br />

Price 2<br />

Service & Technical Support – In General 3<br />

Up-to-date Technology 4<br />

Equipment Characteristics & Features (e.g. flexibility,<br />

5<br />

speed, capacity, unique features, etc.)<br />

Costs of Materials and Maintenance 6<br />

Operating Reliability/Accuracy 7<br />

Availability of Repair Parts 8<br />

6. Attitudes Toward Suppliers:<br />

Midwest Foods has had positive experiences with USA suppliers. Negative<br />

experiences have been with Germany and Netherlands due to poor service, prices<br />

and availability of parts in Canada.<br />

a. Perception of <strong>Machinery</strong> by Country:<br />

Country Overall Opinion Quality Up-to-date<br />

Technology<br />

Service<br />

Canada Average Average Average Good<br />

Germany Average Good Good Poor<br />

United States Good Good Good Excellent<br />

b. Perception of Pricing by Country:<br />

Country Price<br />

Germany Somewhat<br />

Expensive<br />

United States Very Expensive<br />

7. Purchasing Policies and Financial Arrangements:<br />

Midwest Foods purchases its packaging machinery direct from manufacturers.<br />

Purchase decisions are made by Engineering department/Operations while purchase<br />

planning conducted by Engineering. Considerations for purchasing terms include<br />

performance guarantees and on-time deliveries. Thus far, Midwest Foods has only<br />

purchased replacement equipment individually.<br />

8. Purchasing Issues:<br />

Midwest Foods has experienced problems related to availability of service in Canada<br />

and availability of parts.<br />

9. Trade Show Attendance:<br />

No Trade Shows have been attended, but Midwest would consider the Food<br />

Processing <strong>Machinery</strong> Expo.<br />

SMG/Columbia Consulting Group Page 97

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