IPG ingredient brand style guide HP Vivera
IPG ingredient brand style guide HP Vivera
IPG ingredient brand style guide HP Vivera
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<strong>HP</strong> ViVera Style Guide > contentS > communication GuidelineS (cont.)<br />
Communication <strong>guide</strong>lines: wordmark (cont.)<br />
the multiple-color <strong>HP</strong> <strong>Vivera</strong> wordmark is<br />
the primary version. the wordmark is shown<br />
against a white background, with the phrase<br />
“<strong>HP</strong> inkS” appearing in black.<br />
the multiple-color <strong>HP</strong> <strong>Vivera</strong> wordmark may<br />
not be placed over an image, illustration or<br />
color field. it may not be rendered in colors<br />
other than those contained in the<br />
approved lockup.<br />
Single-color versions of the <strong>HP</strong> <strong>Vivera</strong><br />
wordmark have been created for specific<br />
campaigns only. do not create your own<br />
version of the single-color wordmark.<br />
<strong>HP</strong> <strong>Vivera</strong> wordmark:<br />
unacceptable useage<br />
the multiple-color wordmark on a white background,<br />
with the phrase "<strong>HP</strong> inks" shown in black.<br />
do not use the multiple-color <strong>HP</strong> <strong>Vivera</strong><br />
wordmark on a black background.<br />
do not use a single-color version of the<br />
wordmark in black or white as it violates the<br />
intent of celebrating color. Pre-approved<br />
single-color versions in other colors may be<br />
used for specific campaigns only.<br />
back forward SkiP to next cHaPter<br />
do not show the wordmark over a photograph.<br />
do not reverse out the wordmark against a color<br />
field as it violates the intent of celebrating color.
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