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Sustainable Food Production, Consumption, and the Generation of

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This focus on pr<strong>of</strong>it is strongly supported by <strong>the</strong> major lobby groups involved in policy<br />

development. Agribusinesses <strong>and</strong> <strong>the</strong>ir associations play a large role in policy formation <strong>and</strong><br />

<strong>the</strong>ir influence is largely pr<strong>of</strong>it-oriented (McRae, 1999). Symptomatic <strong>of</strong> such involvement is <strong>the</strong><br />

general nature <strong>of</strong> <strong>the</strong> relationship between policy <strong>and</strong> consumer, which should be more protective<br />

<strong>of</strong> Canadians <strong>and</strong> less supportive <strong>of</strong> industry (Lang, 1997; McRae, 1999). Even so, policy at <strong>the</strong><br />

national level is not specifically designed to address problems <strong>of</strong> food security or social justice<br />

within <strong>the</strong> food system, but is instead narrowly focused upon specific commodities, highly<br />

flexible labelling regulations or drug laws (McRae, 1997; 1999; Lang, 1997). While it is<br />

necessary to be explicit about specific st<strong>and</strong>ards <strong>of</strong> production <strong>and</strong> nutrition, it should also be a<br />

priority <strong>of</strong> institutions such as Health Canada <strong>and</strong> Agriculture <strong>and</strong> Agri-<strong>Food</strong> Canada to<br />

encourage more socially responsible agribusiness activity through policy implementation<br />

(McRae, 1999).<br />

These same issues <strong>and</strong> criticisms are mirrored at <strong>the</strong> provincial level, albeit provincial<br />

ministries have a different m<strong>and</strong>ate than does <strong>the</strong> federal government. The provincial ministries<br />

are focused more upon agricultural development, production <strong>and</strong> trade within <strong>and</strong> between<br />

provinces, but still with <strong>the</strong> goal <strong>of</strong> optimizing <strong>the</strong> economic value <strong>of</strong> <strong>the</strong> sector (McRae, 1999).<br />

The British Columbia Ministry <strong>of</strong> Agriculture, <strong>Food</strong> <strong>and</strong> Forestry (MAFF) states that it “is<br />

committed to providing <strong>the</strong> business climate for a competitive <strong>and</strong> pr<strong>of</strong>itable industry providing<br />

safe, high quality food for consumers <strong>and</strong> export markets” (MAFF, 2005).<br />

Similar to <strong>the</strong> federal government, <strong>the</strong> focus <strong>of</strong> provincial ministries has been on agricultural<br />

production <strong>and</strong> <strong>the</strong> economic value <strong>of</strong> <strong>the</strong> industry. Therefore, lately <strong>the</strong>re has been an interest in<br />

restructuring federal <strong>and</strong> provincial ministries to create new policy frameworks <strong>and</strong> m<strong>and</strong>ates<br />

that would allocate more policy attention to food security issues (Koc <strong>and</strong> Dahlberg, 1999).<br />

McRae <strong>and</strong> <strong>the</strong> Toronto <strong>Food</strong> Policy Council (1999) <strong>of</strong>fer a model for restructuring provincial<br />

ministries to create a new ministry <strong>of</strong> food <strong>and</strong> food security that would switch <strong>the</strong> focus <strong>of</strong><br />

provincial agricultural policy away from agribusiness towards food security <strong>and</strong> sustainable<br />

development. Though <strong>the</strong>ir plan proceeds with “an evolutionary transition to <strong>the</strong> new approach,”<br />

<strong>the</strong>y acknowledge that such change would take time <strong>and</strong> patience to implement (McRae, 1999:<br />

198).<br />

In <strong>the</strong> mean time, one <strong>of</strong> <strong>the</strong> most effective ways to create positive change in food<br />

security issues seems to be at <strong>the</strong> local <strong>and</strong> urban levels. There is an increasing amount <strong>of</strong> work<br />

being done on policy implementation <strong>and</strong> sustainable development that is aimed at<br />

improvements on <strong>the</strong> municipal scale (Ellis <strong>and</strong> Sumberg, 1998; Berke, 2002). Various strategies<br />

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