AI.COMM - Avian and Pandemic Influenza Resource Link

More documents

Recommendations

Info

70 Because it was so diffi cult to increase personal risk perception for avian infl uenza, AI.COMM relied on using other “entry points” for information that were identifi ed through research. Research examined how communities viewed disease causation, and ascertained the complex uses of chickens and whether communities believed that there were alternatives to their use. This included considering livelihood issues such as whether poultry are the main source of income, and how that income is used (e.g., used for education and health expenses) as well as social roles of poultry, including rituals and religious or social occasions (e.g., weddings, funerals). In the case of subsistence farmers, poultry is used as the main source of protein in the family’s diet, and its absence, therefore, could have a large impact on the family’s nutritional status. These ties to poultry – from a livelihood to a cultural perspective – were more deep-seated than previously realized, and presented a challenge for changing behaviors related to raising poultry.
LESSONS FROM THE H1N1 PANDEMIC Almost a year in to the H1N1 Infl uenza Pandemic, risk perception remains the most notable issue and challenge associated with communicating about the H1N1 infl uenza pandemic. In many cases, the media and others have been focusing on the mildness of the pandemic and the lower-than-predicted tally of illnesses and deaths – without giving consideration to the role of non-pharmaceutical and other interventions that may have contributed to the relative mildness of the pandemic’s impact. It has been diffi cult to create a balance between what could be dismissed as “fear mongering” with providing practical information that communities and individuals can take to protect themselves. In the end, providing clear, straight forward information on simple actions the public could take (e.g., wash hands, cover coughs and sneezes, avoid crowded places during outbreaks) was the only approach that would help contain the spread of disease while also giving people the facts they need to be prepared, not scared. 71
Page 1:
AI.COMM End of Project Report MAY 2
Page 4 and 5:
FOREWOR A letter from the Chief of
Page 6 and 7:
4 B FINAL REPORT of Agriculture wer
Page 8 and 9:
6 Foreword Overview B FINAL REPORT
Page 10 and 11:
Introduction 8 When the AI.COMM pro
Page 12 and 13:
10 Outbreak: Crisis/emergency risk
Page 14 and 15:
12 B FINAL REPORT Across the globe,
Page 16 and 17:
14 To determine which combination o
Page 18 and 19:
16 B FINAL REPORT In Bangladesh, ev
Page 20 and 21:
18 Even prior to AI.COMM, AED had b
Page 22 and 23: 20 PARTICIPATORY ACTION RESEARCH Pa
Page 24 and 25: MEASURING ACCOMPLISHMENTS 22 To ens
Page 26 and 27: SUPPLY CHAIN ANALYSIS - TRACKING PO
Page 28 and 29: 26 Research 3MESSAGE AND MATERIAL D
Page 30 and 31: AUDIENCES AND MESSAGE DEVELOPMENT 2
Page 32 and 33: 30 CHANNELS OF INFORMATION To reach
Page 34 and 35: 32 TARGETING MATERIALS B FINAL REPO
Page 36 and 37: 4CAPACITY BUILDING 34
Page 38 and 39: 36 This led to the development of t
Page 40 and 41: 38 INTERPERSONAL COMMUNICATION SKIL
Page 42 and 43: 40 AS-NEEDED CAPACITY BUILDING RESP
Page 44 and 45: 5 DEVELOPMENT OF A COMMUNICATION FR
Page 46 and 47: 44 The Conceptual Framework for AHI
Page 48 and 49: 46 6PANDEMIC PREPAREDNESS
Page 50 and 51: 48 Led by the International Federat
Page 52 and 53: 50 B FINAL REPORT In the area of re
Page 54 and 55: 52 RESPONDING TO THE H1N1 PANDEMIC
Page 56 and 57: 54 This prompt communications suppo
Page 58 and 59: 56 AI.COMM created an Emergency Com
Page 60 and 61: 58 As a relatively small project in
Page 62 and 63: LESSONS LEARNED 60 8CHALLENGES AND
Page 64 and 65: 62 Making matters more complicated
Page 66 and 67: COLLABORATIONS AND PARTNERSHIPS 64
Page 68 and 69: BUILDING CAPACITY WITH AGRICULTURE
Page 70 and 71: MANAGING EXPECTATIONS: WHAT CAN COM
Page 74 and 75: 72 Overall, the up-front preparedne
Page 76 and 77: 74 1 3 5 7 2 4 6 8 APPENDICES
Page 78 and 79: 76 B LIST OF AI.COMM PARTNERS Acap
Page 80 and 81: 78 C AI.COMM PRODUCTS Following is
Page 82 and 83: 80 Posters Let’s hear it from the
Page 84 and 85: 82 Community Preparation and Respon
Page 86 and 87: 84 Pandemic Infl uenza: Food Securi
Page 88 and 89: 86 D LIST OF AI.COMM STAFF AND CONS
Page 90: 88 D OVERSEAS STAFF Abiodun Adetoro
Page 95: avianfl u.aed.org pandemicpreparedn
show all

AI.COMM - Avian and Pandemic Influenza Resource Link

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?