AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
US<strong>AI</strong>D Missions <strong>and</strong> other stakeholders often needed further orientation on the role of<br />
behavior change <strong>and</strong> communication before embarking on planning <strong>and</strong> other activities.<br />
This was not an event such as a meeting or workshop, but a continual mentoring process<br />
that included workshops, materials, on-site message <strong>and</strong> media development, <strong>and</strong> exposure<br />
to advocacy, social mobilization, <strong>and</strong> interpersonal communication strategies.<br />
Collaborations with civil society organizations <strong>and</strong> private companies<br />
were useful in helping develop local capacity to undertake these<br />
activities, <strong>and</strong> provided the added benefi t of reaching the population<br />
through face-to-face communication.<br />
The result of this investment in resources has been the<br />
creation of an infrastructure – no matter how loose or how tightly<br />
organized – that can help to respond to a p<strong>and</strong>emic or other largescale<br />
disease outbreaks. An indirect benefi t has been the improvement<br />
in animal health practices <strong>and</strong> status overall: there are fewer<br />
deaths of poultry fl ocks <strong>and</strong> an overall improvement in the health of<br />
fl ocks that, in turn, comm<strong>and</strong>s a higher rate of return at the market.<br />
67
Change language