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AI.COMM - Avian and Pandemic Influenza Resource Link

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58<br />

As a relatively small project in terms of full-time core<br />

staff, <strong>AI</strong>.<strong>COMM</strong> cost-effectively <strong>and</strong> effi ciently relied<br />

on consultants, contractors, <strong>and</strong> partner organizations<br />

to help develop <strong>and</strong> carry its messages <strong>and</strong> implement<br />

activities. Stakeholders ranging from local, district<br />

<strong>and</strong> national-level governments, to community-based<br />

organizations, to private sector organizations created<br />

an interconnected web of partners that worked<br />

symbiotically to prevent <strong>and</strong> control avian infl uenza<br />

outbreaks – <strong>and</strong> later, to respond to the outbreak of<br />

H1N1 infl uenza.<br />

From the beginning, <strong>AI</strong>.<strong>COMM</strong> worked with all relevant partners: government<br />

departments <strong>and</strong> ministries on the national, district <strong>and</strong> community levels, professional<br />

associations (poultry sellers, farmers, feed manufacturers, health care<br />

workers, <strong>and</strong> journalists), faith-based organizations, UN partners including WHO,<br />

UNICEF, <strong>and</strong> FAO, <strong>and</strong> a wide scope of NGOs <strong>and</strong> community-based organizations.<br />

Some of the <strong>AI</strong>.<strong>COMM</strong> partners, such as design fi rms that helped to tailor<br />

materials to a specifi c language <strong>and</strong> local culture, participated in the project for a<br />

relatively short time, while others were long-lasting collaborations that endured<br />

throughout the <strong>AI</strong>.<strong>COMM</strong> project.

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