AI.COMM - Avian and Pandemic Influenza Resource Link

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54 This prompt communications support to USAID on non-pharmaceutical interventions evolved into AI.COMM assisting the World Health Organization in creating a communication plan and materials for when pharmaceutical interventions – the novel H1N1 vaccine – became available in late 2009. As part of the WHO efforts, AI.COMM helped WHO in ensuring that appropriate messages on the H1N1 vaccine were developed for different audiences (e.g., health care workers, pregnant women, people with pre-existing health conditions, stakeholders) by helping to perform rapid pre-tests on messages and materials. The project also advised on core messages and other WHO communication products on the vaccine, and developed fact sheets and posters for stakeholders, health care workers, pregnant women, and people with pre-existing health conditions. Training guides on the H1N1 vaccine were developed to orient the media, and to provide communication skills to health care workers who were tapped to administer the vaccine.
Throughout the 2009 H1N1 pandemic and pre-pandemic period, AI.COMM continued to work with the H2P partners to ensure that information was responsive and accessible. As part of this effort, AI.COMM created, maintained and managed the H2P Website – www.pandemicpreparedness.org – a site that has been accessed by over 120 countries. The website continues to be linked and recommended by many experts in the infl uenza and humanitarian communities, and is one of the primary pandemic sites when searching online. AI.COMM also created and continues to manage the H2P presence on Twitter under the moniker: panfl uprep. This account allows for AI.COMM to post messages pertaining to H2P and the current infl uenza outbreak to a wider community, highlighting key developments, events and materials. AI.COMM staff also worked with UNICEF in developing a global communication strategy in response to pandemic infl uenza, Social Mobilization and Behavior Change Communication for Pandemic Response: Planning Guidance. Other outreach included a meeting on the H1N1 response in July 2009 that brought together several H2P partners and UN actors with USAID to discuss a strategic work plan in responding to H1N1, and AI.COMM participation in the InterAction H2P Regional Conferences in Addis Ababa, Ethiopia (May 2009), Pretoria, South Africa (July 2009) and Hanoi, Vietnam (September 2009) to provide communication support and get the word out on available H1N1 communication tools. 55
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AI.COMM End of Project Report MAY 2
Page 4 and 5:
FOREWOR A letter from the Chief of
Page 6 and 7: 4 B FINAL REPORT of Agriculture wer
Page 8 and 9: 6 Foreword Overview B FINAL REPORT
Page 10 and 11: Introduction 8 When the AI.COMM pro
Page 12 and 13: 10 Outbreak: Crisis/emergency risk
Page 14 and 15: 12 B FINAL REPORT Across the globe,
Page 16 and 17: 14 To determine which combination o
Page 18 and 19: 16 B FINAL REPORT In Bangladesh, ev
Page 20 and 21: 18 Even prior to AI.COMM, AED had b
Page 22 and 23: 20 PARTICIPATORY ACTION RESEARCH Pa
Page 24 and 25: MEASURING ACCOMPLISHMENTS 22 To ens
Page 26 and 27: SUPPLY CHAIN ANALYSIS - TRACKING PO
Page 28 and 29: 26 Research 3MESSAGE AND MATERIAL D
Page 30 and 31: AUDIENCES AND MESSAGE DEVELOPMENT 2
Page 32 and 33: 30 CHANNELS OF INFORMATION To reach
Page 34 and 35: 32 TARGETING MATERIALS B FINAL REPO
Page 36 and 37: 4CAPACITY BUILDING 34
Page 38 and 39: 36 This led to the development of t
Page 40 and 41: 38 INTERPERSONAL COMMUNICATION SKIL
Page 42 and 43: 40 AS-NEEDED CAPACITY BUILDING RESP
Page 44 and 45: 5 DEVELOPMENT OF A COMMUNICATION FR
Page 46 and 47: 44 The Conceptual Framework for AHI
Page 48 and 49: 46 6PANDEMIC PREPAREDNESS
Page 50 and 51: 48 Led by the International Federat
Page 52 and 53: 50 B FINAL REPORT In the area of re
Page 54 and 55: 52 RESPONDING TO THE H1N1 PANDEMIC
Page 58 and 59: 56 AI.COMM created an Emergency Com
Page 60 and 61: 58 As a relatively small project in
Page 62 and 63: LESSONS LEARNED 60 8CHALLENGES AND
Page 64 and 65: 62 Making matters more complicated
Page 66 and 67: COLLABORATIONS AND PARTNERSHIPS 64
Page 68 and 69: BUILDING CAPACITY WITH AGRICULTURE
Page 70 and 71: MANAGING EXPECTATIONS: WHAT CAN COM
Page 72 and 73: 70 Because it was so diffi cult to
Page 74 and 75: 72 Overall, the up-front preparedne
Page 76 and 77: 74 1 3 5 7 2 4 6 8 APPENDICES
Page 78 and 79: 76 B LIST OF AI.COMM PARTNERS Acap
Page 80 and 81: 78 C AI.COMM PRODUCTS Following is
Page 82 and 83: 80 Posters Let’s hear it from the
Page 84 and 85: 82 Community Preparation and Respon
Page 86 and 87: 84 Pandemic Infl uenza: Food Securi
Page 88 and 89: 86 D LIST OF AI.COMM STAFF AND CONS
Page 90: 88 D OVERSEAS STAFF Abiodun Adetoro
Page 95: avianfl u.aed.org pandemicpreparedn
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