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AI.COMM - Avian and Pandemic Influenza Resource Link

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54<br />

This prompt communications support to US<strong>AI</strong>D on non-pharmaceutical<br />

interventions evolved into <strong>AI</strong>.<strong>COMM</strong> assisting the World Health Organization<br />

in creating a communication plan <strong>and</strong> materials for when pharmaceutical interventions<br />

– the novel H1N1 vaccine – became available in late 2009. As part of the WHO efforts,<br />

<strong>AI</strong>.<strong>COMM</strong> helped WHO in ensuring that appropriate messages on the H1N1 vaccine were<br />

developed for different audiences (e.g., health care workers, pregnant women, people with<br />

pre-existing health conditions, stakeholders) by helping to perform rapid pre-tests<br />

on messages <strong>and</strong> materials. The project also advised on core messages <strong>and</strong> other WHO<br />

communication products on the vaccine, <strong>and</strong> developed fact sheets <strong>and</strong> posters for<br />

stakeholders, health care workers, pregnant women, <strong>and</strong> people with pre-existing health<br />

conditions. Training guides on the H1N1 vaccine were developed to orient the media, <strong>and</strong><br />

to provide communication skills to health care workers who were tapped to administer<br />

the vaccine.

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