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AI.COMM - Avian and Pandemic Influenza Resource Link

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52<br />

RESPONDING TO THE H1N1 PANDEMIC<br />

The importance of being prepared was<br />

dramatically demonstrated with the onset of<br />

the 2009 H1N1 infl uenza virus in late April 2009,<br />

initially in Mexico <strong>and</strong> the United States, when the<br />

immediate need for communication tools for<br />

community health workers arose. Since the fi rst<br />

reports of the outbreak in Mexico <strong>and</strong> the U.S.,<br />

<strong>AI</strong>.<strong>COMM</strong> quickly began adapting messages,<br />

information sheets, <strong>and</strong> other guidance. Most<br />

of these products – from posters, to fact sheets,<br />

to training modules – that were developed <strong>and</strong><br />

adapted in response to the H1N1 p<strong>and</strong>emic<br />

have been adapted <strong>and</strong> translated in nearly<br />

20 languages – including Spanish, French, Thai,<br />

Portuguese, Russian, Vietnamese, Arabic, Hindi,<br />

Bangla, Urdu, <strong>and</strong> Swahili – <strong>and</strong> have been<br />

introduced to many countries by local <strong>AI</strong>.<strong>COMM</strong><br />

staff <strong>and</strong> H2P Partners.<br />

The overarching goal of<br />

the materials was to provide<br />

simple, instructional<br />

messages in the hopes<br />

of minimizing panic <strong>and</strong><br />

providing information on<br />

actions various audiences<br />

could take – especially<br />

non-pharmaceutical<br />

interventions – to help<br />

contain infections <strong>and</strong><br />

prevent further spread<br />

of the infl uenza virus.

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