AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
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The approach applied to <strong>AI</strong>.<strong>COMM</strong> was a basic<br />
social marketing approach. Using evidence<br />
gathered from secondary <strong>and</strong> primary research,<br />
the project team designed a plan that integrated a<br />
variety of strategies – community-based communication,<br />
advocacy, public relations, training <strong>and</strong><br />
capacity building, mass media, materials <strong>and</strong><br />
message development, segmentation – that would<br />
be results-oriented <strong>and</strong> targeted to the at risk<br />
audiences. As the program exp<strong>and</strong>ed to new<br />
countries <strong>and</strong> new partners, <strong>AI</strong>.<strong>COMM</strong><br />
developed a new conceptual framework to guide<br />
planning for effective communication specifi cally<br />
for avian <strong>and</strong> human infl uenza <strong>and</strong> other emerging<br />
infectious diseases.<br />
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