AI.COMM - Avian and Pandemic Influenza Resource Link

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36 This led to the development of training materials that addressed the full cycle of preparedness and response needs, as illustrated by Bangladesh’s Trainer Notes for District Offi cials to Train Upazilla Offi cers on Avian Infl uenza (HPAI) Outbreaks, and Workbook for Upazilla and District Offi cers. These materials provided guidance on the full “job cycle” of these offi cers, from educating people about avian infl uenza, to watching and reporting fi ndings, to collecting samples for testing, to sending samples to laboratories and receiving results, to taking action during an outbreak, to taking action after an outbreak, including restocking. On many occasions, AI.COMM training modules were adapted so they could be conducted in a shorter timeframe if schedules and other constraints did not allow for the full training. For example, media orientations were provided in one-day or two-day versions, and interpersonal communication trainings were offered in one-day or half-day sessions to accommodate each community’s needs.
RISK COMMUNICATION In addition to basic outbreak response skills, many countries and situations required support in risk communication, a delicate balancing act for government offi cials and other stakeholders attempting to reassure an often-apprehensive and confused public. In countries such as Togo and Benin, AI.COMM provided technical assistance to in-country U.S. government staff and host government offi cials within days of AI outbreaks. In Togo, for example, project staff traveled to the capital, Lome, at the request of the U.S. Ambassador to hold an orientation on AI for radio broadcasters and television and newspaper journalists to help them better report the facts of the outbreaks accurately and effectively. The curriculum for this mini-workshop was developed quickly – in just a few days – and led to the development of additional communication trainings for other audiences, as well as messages and materials in local languages. Counseling cards were developed in French on what to do when working with, handling or eating poultry or eggs. These counseling cards eventually became the prototype for similar counseling cards that were developed on the use of non-pharmaceutical interventions during a pandemic. AI.COMM also developed an Avian Infl uenza Emergency Risk Communication guide that offered a variety of guidelines for organizations and offi cials preparing for, or responding to, an outbreak. Pieces of the guide were used in several countries in Africa and South Asia as part of their planning process, and the second part of the guide – Taking Action and Effectively Communicating During an Outbreak – was adapted and used as a basis for emergency risk communication for a pandemic outbreak 37
Page 1: AI.COMM End of Project Report MAY 2
Page 4 and 5: FOREWOR A letter from the Chief of
Page 6 and 7: 4 B FINAL REPORT of Agriculture wer
Page 8 and 9: 6 Foreword Overview B FINAL REPORT
Page 10 and 11: Introduction 8 When the AI.COMM pro
Page 12 and 13: 10 Outbreak: Crisis/emergency risk
Page 14 and 15: 12 B FINAL REPORT Across the globe,
Page 16 and 17: 14 To determine which combination o
Page 18 and 19: 16 B FINAL REPORT In Bangladesh, ev
Page 20 and 21: 18 Even prior to AI.COMM, AED had b
Page 22 and 23: 20 PARTICIPATORY ACTION RESEARCH Pa
Page 24 and 25: MEASURING ACCOMPLISHMENTS 22 To ens
Page 26 and 27: SUPPLY CHAIN ANALYSIS - TRACKING PO
Page 28 and 29: 26 Research 3MESSAGE AND MATERIAL D
Page 30 and 31: AUDIENCES AND MESSAGE DEVELOPMENT 2
Page 32 and 33: 30 CHANNELS OF INFORMATION To reach
Page 34 and 35: 32 TARGETING MATERIALS B FINAL REPO
Page 36 and 37: 4CAPACITY BUILDING 34
Page 40 and 41: 38 INTERPERSONAL COMMUNICATION SKIL
Page 42 and 43: 40 AS-NEEDED CAPACITY BUILDING RESP
Page 44 and 45: 5 DEVELOPMENT OF A COMMUNICATION FR
Page 46 and 47: 44 The Conceptual Framework for AHI
Page 48 and 49: 46 6PANDEMIC PREPAREDNESS
Page 50 and 51: 48 Led by the International Federat
Page 52 and 53: 50 B FINAL REPORT In the area of re
Page 54 and 55: 52 RESPONDING TO THE H1N1 PANDEMIC
Page 56 and 57: 54 This prompt communications suppo
Page 58 and 59: 56 AI.COMM created an Emergency Com
Page 60 and 61: 58 As a relatively small project in
Page 62 and 63: LESSONS LEARNED 60 8CHALLENGES AND
Page 64 and 65: 62 Making matters more complicated
Page 66 and 67: COLLABORATIONS AND PARTNERSHIPS 64
Page 68 and 69: BUILDING CAPACITY WITH AGRICULTURE
Page 70 and 71: MANAGING EXPECTATIONS: WHAT CAN COM
Page 72 and 73: 70 Because it was so diffi cult to
Page 74 and 75: 72 Overall, the up-front preparedne
Page 76 and 77: 74 1 3 5 7 2 4 6 8 APPENDICES
Page 78 and 79: 76 B LIST OF AI.COMM PARTNERS Acap
Page 80 and 81: 78 C AI.COMM PRODUCTS Following is
Page 82 and 83: 80 Posters Let’s hear it from the
Page 84 and 85: 82 Community Preparation and Respon
Page 86 and 87: 84 Pandemic Infl uenza: Food Securi
Page 88 and 89:
86 D LIST OF AI.COMM STAFF AND CONS
Page 90:
88 D OVERSEAS STAFF Abiodun Adetoro
Page 95:
avianfl u.aed.org pandemicpreparedn
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AI.COMM - Avian and Pandemic Influenza Resource Link

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