AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
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32<br />
TARGETING MATERIALS<br />
B FINAL REPORT<br />
After supply chain <strong>and</strong> other research<br />
honed in on those in the poultry<br />
supply chain as primary targets for<br />
communication, guides were created<br />
for individuals who slaughter or<br />
prepare poultry at home; sell poultry,<br />
birds, or eggs in the market; or transport<br />
birds between farms, markets<br />
<strong>and</strong> countries to educate them about<br />
the importance of separation, selling<br />
healthy birds, <strong>and</strong> proper plucking<br />
<strong>and</strong> slaughtering techniques. Posters,<br />
fl yers <strong>and</strong> community theater scripts<br />
for many of these same audiences<br />
(poultry transporters, vendors, <strong>and</strong><br />
restaurant workers) were designed<br />
in Bangladesh.<br />
Some products were<br />
specifi c to certain<br />
events, such as radio<br />
spots in Ghana<br />
(in English, Twi, <strong>and</strong><br />
Ewe) that focused on<br />
safe poultry h<strong>and</strong>ling<br />
during the holidays.
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