AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
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30<br />
CHANNELS OF INFORMATION<br />
To reach these varying audiences, messages <strong>and</strong> materials<br />
needed to fl ow through a variety of channels, from mass media<br />
(television <strong>and</strong> radio spots) to printed publications, to video<br />
training materials, to electronic hubs of communication, such<br />
as websites, listservs <strong>and</strong> blogs. One online discussion group,<br />
ePlume, an interactive <strong>AI</strong> listserv in French <strong>and</strong> English, was<br />
launched to bring together people working on avian infl uenza<br />
in Francophone West Africa to share up-to-date information,<br />
knowledge, <strong>and</strong> experiences on <strong>AI</strong> in their region. <strong>AI</strong>.<strong>COMM</strong><br />
also created a presence on Facebook <strong>and</strong> Twitter, <strong>and</strong> during<br />
2007-2008 sent dispatches from the world of <strong>AI</strong> via an electronic<br />
newsletter – the <strong>AI</strong>.<strong>COMM</strong>uniqué – disseminated by the<br />
Communication Initiative to its tens of thous<strong>and</strong>s of readers.<br />
B FINAL REPORT
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