AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
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AUDIENCES AND MESSAGE DEVELOPMENT<br />
28<br />
Although the initial target audiences for <strong>AI</strong>.<strong>COMM</strong> were small backyard poultry<br />
farmers (Sector 4), this limited pool was soon exp<strong>and</strong>ed to include a variety<br />
of related <strong>and</strong> non-related stakeholders, such as poultry associations <strong>and</strong> vendors,<br />
poultry consumers, veterinary staff, animal <strong>and</strong> human health offi cials <strong>and</strong> workers,<br />
small commercial poultry (Sector 3) farms, government offi cials, journalists <strong>and</strong><br />
private sector entities. Indeed, as with any comprehensive BCC program, messages<br />
<strong>and</strong> materials need to come from a variety of sources <strong>and</strong> stakeholders – people who<br />
infl uence <strong>and</strong> interact with the target audience. These diverse audiences ranged from<br />
transporters of poultry in Malawi, to people who use kärcher machines (pressurized<br />
washers used to clean wet market stalls) in Bangladesh.
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