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AI.COMM - Avian and Pandemic Influenza Resource Link

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The vast quantity of materials produced under <strong>AI</strong>.<strong>COMM</strong> is notable. Overall there<br />

have been over 150 products developed <strong>and</strong> they have been translated <strong>and</strong> otherwise<br />

adapted into 15 languages, ranging from French to Spanish to Arabic to Russian<br />

to Azerbaijani to Swahili to Hmong. This process transcended mere translation<br />

of materials, <strong>and</strong> also focused on ensuring that everything from illustrations<br />

to layout refl ected the country-specifi c realities, cultures, <strong>and</strong> sensitivities.<br />

These materials were developed so they could be used as part of an integrated<br />

communication process.<br />

The messages used have evolved from emergency response directives based<br />

on the best available epidemiologic data, to longer-term capacity-building<br />

materials that emphasize actions that not only help to prevent <strong>and</strong> control avian<br />

<strong>and</strong> p<strong>and</strong>emic infl uenza, but a variety of other infectious diseases. The evolution<br />

of messages during the three years of the project is chronicled in a white paper<br />

produced by <strong>AI</strong>.<strong>COMM</strong>, called The Evolution of <strong>Avian</strong> Infl uenza Messages:<br />

Observations from Three Years of Outbreak Response.<br />

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