AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
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<strong>AI</strong>.<strong>COMM</strong> researchers also examined marketing channels <strong>and</strong> participants; costs, margins<br />
<strong>and</strong> profi ts; <strong>and</strong> the process of price formation. Divisional markets in Chittagong <strong>and</strong> Dhaka<br />
were visited to survey market operators on supplier intermediaries, <strong>and</strong> follow-up surveys<br />
were done with poultry farmers/households <strong>and</strong> feed producers on costs, margins <strong>and</strong> profi ts.<br />
Focus groups <strong>and</strong> open interviews were conducted with backyard <strong>and</strong> commercial farmers on<br />
income-related issues, <strong>and</strong> with government representatives.<br />
The fi ndings led to identifi cation of audiences most at risk <strong>and</strong> most likely to transmit<br />
<strong>AI</strong> in animals <strong>and</strong> humans, <strong>and</strong> to designing a micro-targeted communication campaign to<br />
introduce best practices to prevent outbreaks among poultry vendors, transporters,<br />
<strong>and</strong> middlemen.<br />
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