AI.COMM - Avian and Pandemic Influenza Resource Link

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MEASURING ACCOMPLISHMENTS 22 To ensure that the target interventions were making a difference, AI.COMM systematically assessed many of the project’s materials and activities. In Bangladesh, for example, AI.COMM conducted an assessment of the effect of education and skills trainings among multiple stakeholders. A total of 69 in-depth interviews were conducted among the trainers, livestock offi cers and people involved in poultry business that participated in AI.COMM training and outreach activities. Fourteen focus group discussions were held among the community leaders and poultry retailers that were also part of AI.COMM trainings. The majority of the respondents (73%) cited a substantial increase in their knowledge on avian infl uenza, and 80% of those noted that they are now more aware than other people. Almost all of the respondents (98%) tried to apply the knowledge of the training through one-to-one contact with poultry farmers (64%), group discussion with community leaders (54%), and training to front line workers (50%). Recommendations for the future include arranging small group discussions with trainers at the central level and with participants at the district and the upazilla level, and to include border security forces, law enforcement agencies, and other government administrative offi cers in future trainings. Similar evaluations were undertaken in most of the countries where capacity-building and communication activities took place. B FINAL REPORT
Another series of surveys was launched in Bangladesh, India and Nepal among target audiences to determine whether there was an increase in understanding on how to prevent the spread of the H5N1 virus as a result of communitybased communication such as street theatre, songs and entertainment and social mobilization. The project visited two live bird markets in each border community in the three countries, and interviewed 780 individuals (360 in Bangladesh, 300 in India, and 120 in Nepal). Results of these surveys can be viewed at www.avianfl u.aed.org. 23
Page 1: AI.COMM End of Project Report MAY 2
Page 4 and 5: FOREWOR A letter from the Chief of
Page 6 and 7: 4 B FINAL REPORT of Agriculture wer
Page 8 and 9: 6 Foreword Overview B FINAL REPORT
Page 10 and 11: Introduction 8 When the AI.COMM pro
Page 12 and 13: 10 Outbreak: Crisis/emergency risk
Page 14 and 15: 12 B FINAL REPORT Across the globe,
Page 16 and 17: 14 To determine which combination o
Page 18 and 19: 16 B FINAL REPORT In Bangladesh, ev
Page 20 and 21: 18 Even prior to AI.COMM, AED had b
Page 22 and 23: 20 PARTICIPATORY ACTION RESEARCH Pa
Page 26 and 27: SUPPLY CHAIN ANALYSIS - TRACKING PO
Page 28 and 29: 26 Research 3MESSAGE AND MATERIAL D
Page 30 and 31: AUDIENCES AND MESSAGE DEVELOPMENT 2
Page 32 and 33: 30 CHANNELS OF INFORMATION To reach
Page 34 and 35: 32 TARGETING MATERIALS B FINAL REPO
Page 36 and 37: 4CAPACITY BUILDING 34
Page 38 and 39: 36 This led to the development of t
Page 40 and 41: 38 INTERPERSONAL COMMUNICATION SKIL
Page 42 and 43: 40 AS-NEEDED CAPACITY BUILDING RESP
Page 44 and 45: 5 DEVELOPMENT OF A COMMUNICATION FR
Page 46 and 47: 44 The Conceptual Framework for AHI
Page 48 and 49: 46 6PANDEMIC PREPAREDNESS
Page 50 and 51: 48 Led by the International Federat
Page 52 and 53: 50 B FINAL REPORT In the area of re
Page 54 and 55: 52 RESPONDING TO THE H1N1 PANDEMIC
Page 56 and 57: 54 This prompt communications suppo
Page 58 and 59: 56 AI.COMM created an Emergency Com
Page 60 and 61: 58 As a relatively small project in
Page 62 and 63: LESSONS LEARNED 60 8CHALLENGES AND
Page 64 and 65: 62 Making matters more complicated
Page 66 and 67: COLLABORATIONS AND PARTNERSHIPS 64
Page 68 and 69: BUILDING CAPACITY WITH AGRICULTURE
Page 70 and 71: MANAGING EXPECTATIONS: WHAT CAN COM
Page 72 and 73: 70 Because it was so diffi cult to
Page 74 and 75:
72 Overall, the up-front preparedne
Page 76 and 77:
74 1 3 5 7 2 4 6 8 APPENDICES
Page 78 and 79:
76 B LIST OF AI.COMM PARTNERS Acap
Page 80 and 81:
78 C AI.COMM PRODUCTS Following is
Page 82 and 83:
80 Posters Let’s hear it from the
Page 84 and 85:
82 Community Preparation and Respon
Page 86 and 87:
84 Pandemic Infl uenza: Food Securi
Page 88 and 89:
86 D LIST OF AI.COMM STAFF AND CONS
Page 90:
88 D OVERSEAS STAFF Abiodun Adetoro
Page 95:
avianfl u.aed.org pandemicpreparedn
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AI.COMM - Avian and Pandemic Influenza Resource Link

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