AI.COMM - Avian and Pandemic Influenza Resource Link

MEASURING ACCOMPLISHMENTS
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To ensure that the target interventions were
making a difference, AI.COMM systematically
assessed many of the project’s materials and
activities. In Bangladesh, for example, AI.COMM
conducted an assessment of the effect of education
and skills trainings among multiple stakeholders.
A total of 69 in-depth interviews were conducted
among the trainers, livestock offi cers and people
involved in poultry business that participated in
AI.COMM training and outreach activities. Fourteen
focus group discussions were held among the
community leaders and poultry retailers that were
also part of AI.COMM trainings. The majority of
the respondents (73%) cited a substantial increase
in their knowledge on avian infl uenza, and 80%
of those noted that they are now more aware than
other people. Almost all of the respondents (98%)
tried to apply the knowledge of the training through
one-to-one contact with poultry farmers (64%),
group discussion with community leaders (54%),
and training to front line workers (50%). Recommendations
for the future include arranging small
group discussions with trainers at the central level
and with participants at the district and the upazilla
level, and to include border security forces, law
enforcement agencies, and other government
administrative offi cers in future trainings.
Similar evaluations were undertaken in
most of the countries where capacity-building
and communication activities took place.
B FINAL REPORT