AI.COMM - Avian and Pandemic Influenza Resource Link

AI.COMM assisted the Government
of Pakistan to design an integrated
program by participating in a three-day
Communication Planning Meeting in
Islamabad to design activities to
effectively prepare for and respond to
AI outbreaks. AI.COMM presented
fi ndings from its qualitative research
among at-risk audiences to the 50
attendees, which represented nearly
every type of organization imaginable:
the Livestock Departments of the federal
and provincial governments, Ministry
of Health, Ministry of Information,
poultry research institutes, agricultural
and livestock universities, the Pakistan
Poultry Association, wet market and
slaughterers’ associations, poultry transporters’
associations, communication
professionals from international donor
agencies, international NGOs, private
and state-run television and radio
channels, poets and journalists. After
digesting the research fi ndings on the
fi rst day of the event, the participants
worked together on the following two
days to develop the components of the
National AI Communication Plan to
address audiences such as poultry
farmers, transporters, sanitary workers,
domestic and institutional consumers,
opinion leaders and various types
of vendors involved in the poultry
supply-chain. Message development
exercises targeting these audiences were
conducted on the third day with the
guidance of creative briefs.
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