AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
AI.COMM - Avian and Pandemic Influenza Resource Link
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<strong>AI</strong>.<strong>COMM</strong> assisted the Government<br />
of Pakistan to design an integrated<br />
program by participating in a three-day<br />
Communication Planning Meeting in<br />
Islamabad to design activities to<br />
effectively prepare for <strong>and</strong> respond to<br />
<strong>AI</strong> outbreaks. <strong>AI</strong>.<strong>COMM</strong> presented<br />
fi ndings from its qualitative research<br />
among at-risk audiences to the 50<br />
attendees, which represented nearly<br />
every type of organization imaginable:<br />
the Livestock Departments of the federal<br />
<strong>and</strong> provincial governments, Ministry<br />
of Health, Ministry of Information,<br />
poultry research institutes, agricultural<br />
<strong>and</strong> livestock universities, the Pakistan<br />
Poultry Association, wet market <strong>and</strong><br />
slaughterers’ associations, poultry transporters’<br />
associations, communication<br />
professionals from international donor<br />
agencies, international NGOs, private<br />
<strong>and</strong> state-run television <strong>and</strong> radio<br />
channels, poets <strong>and</strong> journalists. After<br />
digesting the research fi ndings on the<br />
fi rst day of the event, the participants<br />
worked together on the following two<br />
days to develop the components of the<br />
National <strong>AI</strong> Communication Plan to<br />
address audiences such as poultry<br />
farmers, transporters, sanitary workers,<br />
domestic <strong>and</strong> institutional consumers,<br />
opinion leaders <strong>and</strong> various types<br />
of vendors involved in the poultry<br />
supply-chain. Message development<br />
exercises targeting these audiences were<br />
conducted on the third day with the<br />
guidance of creative briefs.<br />
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