AI.COMM - Avian and Pandemic Influenza Resource Link

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14 To determine which combination of approaches were most effective, AI.COMM held face-to-face interviews in 10 urban, semi-urban and rural market locations in the Ogun and Oyo States of Nigeria with 200 adult male and/or female poultry transporters, poultry and egg vendors, slaughterers, and poultry processors and poultry middlemen using structured questionnaires. Results showed that radio was the most effective channel of communication (75%), followed by the street theater (28%), and then posters (18%) among those surveyed. These fi ndings were used to further hone activities so that they would be most resource-effective. B FINAL REPORT In Kenya, AI.COMM worked closely with the government’s Avian Infl uenza Communications Task Force, and designed and produced low-literacy print materials and two 60-second radio spots on prevention of H5N1 virus for community-level human health workers, animal health workers, agriculture extension workers, community leaders, farmer households, market vendors of poultry, and the general population. Social mobilization and outreach activities were launched at the community level that incorporated these materials, and were bolstered by mass media.
AI.COMM assisted the Government of Pakistan to design an integrated program by participating in a three-day Communication Planning Meeting in Islamabad to design activities to effectively prepare for and respond to AI outbreaks. AI.COMM presented fi ndings from its qualitative research among at-risk audiences to the 50 attendees, which represented nearly every type of organization imaginable: the Livestock Departments of the federal and provincial governments, Ministry of Health, Ministry of Information, poultry research institutes, agricultural and livestock universities, the Pakistan Poultry Association, wet market and slaughterers’ associations, poultry transporters’ associations, communication professionals from international donor agencies, international NGOs, private and state-run television and radio channels, poets and journalists. After digesting the research fi ndings on the fi rst day of the event, the participants worked together on the following two days to develop the components of the National AI Communication Plan to address audiences such as poultry farmers, transporters, sanitary workers, domestic and institutional consumers, opinion leaders and various types of vendors involved in the poultry supply-chain. Message development exercises targeting these audiences were conducted on the third day with the guidance of creative briefs. 15
Page 1: AI.COMM End of Project Report MAY 2
Page 4 and 5: FOREWOR A letter from the Chief of
Page 6 and 7: 4 B FINAL REPORT of Agriculture wer
Page 8 and 9: 6 Foreword Overview B FINAL REPORT
Page 10 and 11: Introduction 8 When the AI.COMM pro
Page 12 and 13: 10 Outbreak: Crisis/emergency risk
Page 14 and 15: 12 B FINAL REPORT Across the globe,
Page 18 and 19: 16 B FINAL REPORT In Bangladesh, ev
Page 20 and 21: 18 Even prior to AI.COMM, AED had b
Page 22 and 23: 20 PARTICIPATORY ACTION RESEARCH Pa
Page 24 and 25: MEASURING ACCOMPLISHMENTS 22 To ens
Page 26 and 27: SUPPLY CHAIN ANALYSIS - TRACKING PO
Page 28 and 29: 26 Research 3MESSAGE AND MATERIAL D
Page 30 and 31: AUDIENCES AND MESSAGE DEVELOPMENT 2
Page 32 and 33: 30 CHANNELS OF INFORMATION To reach
Page 34 and 35: 32 TARGETING MATERIALS B FINAL REPO
Page 36 and 37: 4CAPACITY BUILDING 34
Page 38 and 39: 36 This led to the development of t
Page 40 and 41: 38 INTERPERSONAL COMMUNICATION SKIL
Page 42 and 43: 40 AS-NEEDED CAPACITY BUILDING RESP
Page 44 and 45: 5 DEVELOPMENT OF A COMMUNICATION FR
Page 46 and 47: 44 The Conceptual Framework for AHI
Page 48 and 49: 46 6PANDEMIC PREPAREDNESS
Page 50 and 51: 48 Led by the International Federat
Page 52 and 53: 50 B FINAL REPORT In the area of re
Page 54 and 55: 52 RESPONDING TO THE H1N1 PANDEMIC
Page 56 and 57: 54 This prompt communications suppo
Page 58 and 59: 56 AI.COMM created an Emergency Com
Page 60 and 61: 58 As a relatively small project in
Page 62 and 63: LESSONS LEARNED 60 8CHALLENGES AND
Page 64 and 65: 62 Making matters more complicated
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COLLABORATIONS AND PARTNERSHIPS 64
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BUILDING CAPACITY WITH AGRICULTURE
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MANAGING EXPECTATIONS: WHAT CAN COM
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70 Because it was so diffi cult to
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72 Overall, the up-front preparedne
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74 1 3 5 7 2 4 6 8 APPENDICES
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76 B LIST OF AI.COMM PARTNERS Acap
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78 C AI.COMM PRODUCTS Following is
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80 Posters Let’s hear it from the
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82 Community Preparation and Respon
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84 Pandemic Infl uenza: Food Securi
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86 D LIST OF AI.COMM STAFF AND CONS
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88 D OVERSEAS STAFF Abiodun Adetoro
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avianfl u.aed.org pandemicpreparedn
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AI.COMM - Avian and Pandemic Influenza Resource Link

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